About TikTok on Salesforce Commerce Cloud
Last updated, July 2023

To get started: The cartridges for the TikTok for Business Social Channel integration can be accessed from Salesforce's Partner, LINK Marketplace.

TikTok for Ads is a turnkey solution that enables Salesforce Commerce Cloud merchants to  centralize product catalog synchronization and optimize audience engagement. Merchants can capture and share key shopper activities using TikTok Pixel or Events API to optimize campaigns towards high-value customer actions. Signals shared from shopper activities and catalog are key to powering current and future shopping features built on product discovery.

Note: TikTok for Ads Integration on Salesforce Commerce Cloud is not available in all markets; availability may change over time. 

TikTok for Ads on Salesforce Commerce Cloud lets you:

  • Get started with TikTok for Business. You can create or link your TikTok for Business account, TikTok Ads Manager and TikTok Business Center, and sync your product catalog.

  • Sync your e-commerce catalog*. Make your products discoverable on TikTok with the automatic catalog sync from Salesforce. Seamlessly manage catalog updates from B2C Commerce and apply custom settings, such as refresh time and frequency.

  • Unlock advanced web event tracking features. The integration supports server-to-server and browser-based web tracking. Follow these steps to complete Pixel or Events API set up, merchants gain access to:

    • Advanced Matching: Track website visitor events with improved match rate accuracy to better measure results.

    • Audience enrichment: Build audiences and capitalize on opportunities to show relevant ads to potential customers.

    • Product parameters: Send additional information about website visitor actions, such as the total price of an order or product name and category. You can use these product parameters to enrich reporting with metrics like Return on Ad Spend (ROAS) and optimize delivery towards high-value users. For merchants who use Events API, these parameters are pre-built into event codes. 

  • Promote Products on TikTok: Easily set up and manage conversion campaigns from A-to-Z within B2C Commerce using our guided campaign creation.

*Note: Product catalog sync follows the general TikTok Advertising Policies.