About TikTok Shop and Showcase
TikTok Commerce is a program of solutions, features, and advertising tools that brands can use to engage with their customers. TikTok Shop allows sellers to sell products directly on TikTok through in-feed videos, LIVE videos, and the Showcase tab. Showcase is a feature that allows customers to shop directly from a seller's or a creator's account by displaying a shopping bag icon on the profile page of a TikTok account. This allows customers to browse products and shop brands or creator-listed products.You can use TikTok Shop and Showcase:
As an official TikTok account, where Showcase will display all of your products.
As a marketing TikTok account, where your showcase will display some or all of a brand's products.
As an affiliate TikTok account, where your showcase will display some or all of a brand's products.
Note: TikTok Shop is currently available in Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam.
Differences between TikTok Shop and Showcase
Differences | Product source: TikTok Shop | Product source: Showcase |
Asset access needed | TikTok Shop and TikTok Account | TikTok Account |
Products that can be selected for advertising | Products belonging to the selected TikTok Shop | Products currently displayed in the Showcase. The products may belong to one or many TikTok Shops |
Ads optimization | Optimized for sales of products belonging to the selected TikTok Shop | Optimized for sales of products currently displayed in the Showcase |
You can have a Showcase without a TikTok Shop. If you create ads with Showcase, you can promote products on a connected TikTok account. If you set up a TikTok Shop, you'll have an inventory of products that are owned and managed by the owner of the TikTok Shop. You may or may not own a TikTok Shop if you sell products through a marketing or affiliate account.
If you have a TikTok Shop, you can give access to marketing partners to sell products on your behalf. Marketing partners can create Showcase ads to display some or all of your shop's products.
You can choose either TikTok Shop or Showcase as your Product Source when you create an ad. If you choose TikTok Shop as your product source, you'll be able to advertise products belonging to the TikTok Shop. If you choose Showcase as your product source, you'll be able to advertise the products that appear in the Showcase.