Advertising on TikTok

Guidelines for TikTok Storefront
Last updated: May 2024

To get started with TikTok Storefront, we've set eligibility criteria in order to foster a trustworthy shopping experience for people who sell and buy products on TikTok. Before getting your shop set-up, you must:


  • ​Have an online store based in the United States or United Kingdom.

  • ​Have a paid subscription through an eligible partner.

  • ​Have demonstrated trustworthiness to eligible partners.


We're committed to reviewing our eligibility criteria periodically, so please check again soon if you are currently ineligible.