FAQs for TikTok Storefront - Shopify App

Before getting started: This product feature is currently in testing and not available for all users.

How many products can I sync when launching TikTok Storefront?

To launch TikTok Storefront you need only 1 product, but we recommend a minimum of 5 and a maximum of 1000 products.

How will users discover my products on TikTok Storefront?

There are two ways: when a user clicks the "Product Link" in your video and lands on the product detail page, or when the user visits the Product Showcase tab on your TikTok profile page. The "Product Link" will only be visible to users in their local region, while your video will be visible globally.

Where do sales occur once users start their purchase on TikTok?

Users can view the product details in your storefront within the TikTok app but will be directed to the seller's website to make the purchase & complete the transaction.

Will the user purchase my product and make the transaction within the TikTok app?

No. The user can view the product details in your storefront within the TikTok app. However, the user will be directed to the merchant’s website to make the purchase & complete the transaction.

Can I promote videos containing product links through ads?

Paid support is possible for videos with products links for select regions. Advertisers in the UK and Indonesia can put paid support behind their organic videos featuring product links with Spark Ads, where the product links will appear on the video in lieu of a Call To Action.  Advertisers in the US and UK can put paid support behind their organic videos featuring product links using the Promote feature.

What if I have multiple Business Center Accounts?

We will display a list of Business Centers where you have admin access. You may connect to an existing Business Center Account by clicking Connect. If you do not have a current TikTok Business Center or prefer to use a new one, you may click Create/Create New to create a new account.

What is the review process for me to launch TikTok Storefront?

TikTok will conduct a product review to ensure compliance is met, relevance of product in the video, and drive a good user experience.

Can I track my sales that occur through TikTok Storefront?

Yes. You can view your sales directly from your Shopify analytics and offsite data in Store Manager. To track sales in this way, it's first important to install the Shopify Pixel. The Shopify onboarding flow will guide you through creating/connecting a pixel to your website such that we can track conversions resulting from traffic to your storefront.  Please consult your customer support team for more details. 

How many organic videos can I post and with what frequency?

Feel free to post as many videos as you want! We recommend that you post videos containing Product Links to drive more users to your Storefont experience.

Can I sync products which have multiple SKUs?

Yes. We are able to support multi-variant items that might have multiple sizes or colors. For example, you may have a sweatshirt that comes in red or blue and is available in sizes S, M, L, XL, and XXL.

Can I drive ads towards TikTok Storefront?

Soon! We are in the process of developing this capability through VideoShopping Ads, which are built to help advertisers leverage short form video creatives and product cards to sell through TikTok Storefront.

Is there a benefit to installing the TikTok pixel in the Shopify App?

Yes! Installing the pixel through the TikTok app in Shopify ensures you get the most advanced pixel set-up, enables advanced features already integrated, and automatically updates with new version releases.