Sumber Informasi Kebijakan Iklan
Koneksi Data Web
Parameter & Peristiwa Web
Solusi Pengukuran Web TikTok
TikTok Events Manager
Pencocokan Peristiwa
Survei Pascapembelian TikTok
This article describes how to setup a secure data connection through TicketMaster. TicketMaster supports data integration via the TikTok Pixel. The TikTok Pixel enables advertisers to share website events with TikTok via a browser. You can use the TikTok Pixel to measure ad performance, optimize campaigns and attribute visitor actions like ‘view page’ or ‘purchase' to your TikTok campaigns.
For more information on these connection tools, please review the following resources:
Ticketmaster's turnkey solution enables Ticketmaster clients to deploy TikTok tags on TicketMaster domains to enhance measurement and optimization.
To leverage the TikTok Partner integration, place your TikTok Pixel on Ticketmaster pages using the TikTok tag type in the TM1 Marketing Pixel Tool.
Create one TikTok Pixel for each conversion event.
To track conversions by each artist promoted in a campaign, we recommend creating a unique pixel for each artist.
Select ‘All Page Types’ when placing your tag via the TM1 Marketing Pixel Tool. Data Sharing & Event Parameters
TikTok tag placements will automatically receive all currency and order value parameters.
TikTok tag placements will not receive any PII or ‘Add to Cart’ data, per Ticketmaster’s privacy policies.
Artist, Venue and Category data points are subject to the Data Availability documented in the Preferred Pixel Guide available in TM1 Support Community.
The next page details which parameters will be made available when the corresponding page types are selected during placement in TM1 Marketing.
TikTok Event | Page Type | Available Parameters |
---|---|---|
Page View | All Pages | None |
View Content | Artice Page (ADP) Venue Page (VDP) Event Page (EDP) | content_category - Artist Name content_name - Event Name content_id - Event ID content_type - 'product' |
Complete Payment | Confirmation Page | content_category - Artist Name content_name - Event Name content_id - Event ID content_type - 'product' value - Order Total (Sum of Face Value) currency - Order Currencty quantity - Ticket Quantity |
TikTok Event | Page Type | Available Parameters |
---|---|---|
Page View | All Pages | None |
View Content | Artice Page (ADP) Venue Page (VDP) Event Page (EDP) | content_category - Artist Name content_name - Event Name content_id - Event ID content_type - 'product' |
Complete Payment | Confirmation Page | content_category - Artist Name content_name - Event Name content_id - Event ID content_type - 'product' value - Order Total (Sum of Face Value) currency - Order Currencty quantity - Ticket Quantity |