How to set up a pixel implementation with TikTok through TicketMaster

This article describes how to setup a secure data connection through TicketMaster. TicketMaster supports data integration via the TikTok Pixel. The TikTok Pixel enables advertisers to share website events with TikTok via a browser. You can use the TikTok Pixel to measure ad performance, optimize campaigns and attribute visitor actions like ‘view page’ or ‘purchase' to your TikTok campaigns.

For more information on these connection tools, please review the following resources:

• About TikTok Pixel

Ticketmaster Data Integration with TikTok Partner Platform

Ticketmaster's turnkey solution enables Ticketmaster clients to deploy TikTok tags on TicketMaster domains to enhance measurement and optimization.

Best Practices for Placement via TM1 Marketing

To leverage the TikTok Partner integration, place your TikTok Pixel on Ticketmaster pages using the TikTok tag type in the TM1 Marketing Pixel Tool.

• Create one TikTok Pixel for each conversion event.

  • To track conversions by each artist promoted in a campaign, we recommend creating a unique pixel for each artist.

• Select ‘All Page Types’ when placing your tag via the TM1 Marketing Pixel Tool. Data Sharing & Event Parameters

Data Sharing & Event Parameters

• TikTok tag placements will automatically receive all currency and order value parameters.

• TikTok tag placements will not receive any PII or ‘Add to Cart’ data, per Ticketmaster’s privacy policies.

• Artist, Venue and Category data points are subject to the Data Availability documented in the Preferred Pixel Guide available in TM1 Support Community.

• The next page details which parameters will be made available when the corresponding page types are selected during placement in TM1 Marketing.

Event Parameters: Ticketmaster

Event Parameters: Account Manager