Top Ads Dashboard is a collection of high-performing creatives that can be filtered by Region, Industry, Campaign Objective, and more. Dive into any Top Ad to learn more about its performance, including a second by second, frame by frame graph to help you easily find the most successful engagement moment in the video.
Top Ads Spotlight is a curation of standout ads from the Top Ads Dashboard, handpicked by TikTok creative experts. Regularly check out this page to see the latest expert picks.
How to use Top Ads
Before you begin
Note that all ads featured in Top Ads on Creative Center are authorized by advertisers inside TikTok Ads Manager. See Top Ads Asset Authorization for more details.
When to use Top Ads
Find inspiration for what's possible for TikTok ads.
Browse ad creatives from your region and industry.
Discover new video techniques, approaches and styles used by others.
Evaluate a Top Ad's performance to see what made it tick.
Steps to use Top Ads Dashboard
Go to Creative Center and log in by clicking the Log in button at the top right-hand corner of the page. If you are not logged in, you will see only five ads.
Click Inspiration and go to Top Ads Dashboard.
If you have a specific product or keyword you're looking for, directly use the search bar. If not, skip this step.
Filter your search by Region, Industry, Campaign Objective, Likes, Duration, and Time frame. Additionally, on the Desktop version, you can filter by Ad language and Ad format.
Sort ads by Reach, CTR, 2-second Views Rate, or 6-second Views Rate. On Desktop, you can also sort ads by CVR and Likes.
[Desktop only] Hover over any ad to see the video auto-play. Below the ad, click the Link button to copy the link to the ad or the Star button to favorite the ad. After favoriting an ad, save it to a Collection for later reference. Favorited ads can be found under your Profile under My Collections.
Click See Analytics to learn more about the ad's background info and performance. Review the graph that shows relative performance metrics, second by second, to help you easily find the most successful engagement moment in the video.
FAQs
Which regions and countries do Top Ads come from?
Top Ads contains ads from regions/markets supported by TikTok For Business. Top Ads will only display ads that have been authorized by advertisers via the Asset Authorization Checkbox in TikTok Ads Manager and that meet performance thresholds.
What other information will be displayed in Top Ads, besides the video?
The displayed information includes Region, Industry, Campaign Objective, Brand Name, Source, Landing Page, Ad Caption, Likes, Comments, Shares, CTR percentile, Budget level, and the Video Ad itself. A data-desensitized (indexed 0-100) chart containing CTR, CVR, Clicks, Conversions and Video Retention Rate is also displayed.
How does TikTok protect the copyright of the creatives in Top Ads?
For creative copyright purposes, creatives will be watermarked and will not be available for download.
What makes an ad a Top Ad?
We apply performance thresholds by country when selecting creatives to showcase in Top Ads Dashboard, and we allow users to sort by metric in Top Ads on Creative Center so they can view ads that performed well based on the metrics they care most about (i.e. Reach, CTR, View Rate, CVR, Likes).
How do I read the Interactive Time Analysis graph on the Top Ads details page?
CTR, CVR, Clicks and Conversions on the graph are indexed on a 0-100 scale, with 100 being the peak volume and 0 being the lowest volume of that metric over the duration of the video. The numbers on the graph are not the exact volume of Conversions or Clicks, but rather an index.
Why can't I find a specific ad I'm looking for in Top Ads?
Top Ads is not an exhaustive library of all TikTok ads and only includes ads authorized by advertisers to appear on Creative Center, so some brands, products or keywords in your Top Ads search may not result in exact outcomes.
How are the ads on Top Ad Spotlight selected?
The Top Ads Spotlight page is a regular curation of ads from the Top Ads Dashboard handpicked by TikTok creative experts as standout examples of creativity on TikTok.