About transparency and ad preference tools for TikTok Users

"About this ad" is a transparency module aimed at helping users understand why they are seeing a particular ad and choices that they can make. It will allow users on TikTok to have a clearer understanding and control over the ways that advertisers reach them when they are on TikTok.

TikTok offers various ways for users to control the ad content they see and the information they share. TikTok's ad privacy settings make it easy for users to personalize their ad experience or control how data that advertising partners share about users' off-TikTok activities is used for personalization.

Users also have the ability to hide ads from specific advertisers who have recently shown them ads. TikTok will continue to strive to keep ads relevant to our users while respecting their ad choices.