Troubleshoot Net Sales optimization campaigns
This article provides solutions to common questions and issues you may encounter when using the Maximize Net Sales optimization goal for your Shop Ads campaigns.
Before you begin
Ensure your account is eligible and whitelisted for the Maximize Net Sales feature.
Confirm that you have selected Maximize Net Sales as the Optimization goal at the campaign level. This setting cannot be changed after the campaign is created.
How to troubleshoot common issues
Follow these steps to troubleshoot common issues:
Verify optimization modes: You can run both optimization goals in separate campaigns. Ensure each campaign uses either Maximize Net Sales or Maximize Gross Revenue, not both.
Confirm refund handling: When an order is refunded, the corresponding ad cost is automatically returned to your seller billing account. In the Seller Center, navigate to Finance, select Transaction, and view the Order detail to review settlement details for the Shop Ads Commission Fee.
Check budget configuration: Campaigns using Maximize Net Sales do not require a daily budget. This is by design, and account-level budgets do not apply to these campaigns.
Monitor performance in Ads Manager: Focus on key metrics such as Cost, Cost per order, Refunded cost, and Refund GMV.
Confirm ongoing eligibility: Once your shop has used Maximize Net Sales, you can continue to use this optimization goal for future campaigns even if you no longer meet the initial entry criteria.
After completing these checks, your Net Sales Optimization campaigns should operate as expected according to your target ROI. If issues persist, please contact customer support for further assistance.
