Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create an ad
How to create an ad
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- How to create an ad in TikTok Ads Manager
- How to copy an ad in TikTok Ads Manager
- About Call-To Action Buttons on your ads
- Best practices for your landing page
- About ad disclaimers in TikTok Ads Manager
- How to add disclaimers to ads in TikTok Ads Manager
- How to add URL parameters to your website URL in TikTok Ads Manager
- How to troubleshoot ad creation in TikTok Ads Manager
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Bulk edit ads
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- About Bulk Import & Export
- How to use the Bulk Edit feature in TikTok Ads Manager
- How to edit ads using Bulk Import & Export in TikTok Ads Manager
- How to create ads with the Bulk Import feature using a reference file
- How to create ads with the Bulk Import feature using a blank template
- How to troubleshoot bulk export issues
- How to troubleshoot bulk import issues
- How to Use Auto-Fix for Imported Ads
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Preview ads
Call to Action buttons
Instant Pages
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- About Instant Pages
- How to create an Instant Page
- About Reporting for Instant Pages
- How to access the Instant Page library
- Best Practices for Instant Pages
- Specifications for customizing an Instant Page
- Instant Page best practices for entertainment and media industries
- About the Instant Pages Contact Template
- How to set up the Contact Template for Instant Pages
- How to track offsite web events from an Instant Page
- How to track offsite app events from an Instant Page
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- Ad creation /
- Create an ad /
- Call to Action buttons /
About Deeplinks
A Deeplink is a URL that directs people to specific content within a mobile app like TikTok, rather than simply launching the app's home screen. When people click on a deeplink, it can take them to a particular page, section, or feature of the app, enhancing their experience and engagement.
Deeplinks are primarily intended for people who already have the app installed.
Deeplinks are commonly used for retargeting existing users to increase engagement within the app.
TikTok allows you to use deeplinks for various campaign objectives, enhancing your advertising efforts and engagement. Deeplinks are supported by the following campaign objectives:
For Android campaigns and iOS 14 or lower dedicated campaigns:
Reach
Video Views
Traffic, App Destination
Traffic for websites, only for cost per click (CPC)
App Retargeting under App Promotion
Product Sales where the source is a catalog for App Retargeting.
For iOS 14.5+ dedicated campaigns:
Traffic for websites, only for CPC.
Deeplinking offers you the ability to:
Optimize User Experience: Shorten a persons journey to find important information such as product page.
Improved Retention & Engagement: Deeplinking within an app can provide new or interesting content that hasn't been seen to re-engage people.
Strengthen your Marketing: Retarget and upsell your existing customer base to improve your return on investment (ROI).
There are two types of deeplinks:
Direct Deeplink: If the app is installed, the person is redirected to a specific content page within the app.
Deferred Deeplink: If the app is not installed, the person gets redirected to an app store to install the app. Then the person is sent to a specific content page within the app.
You should use deeplinks when you want to engage and re-engage existing people. Deeplinks are perfect for campaigns that are looking for people who already have the app installed. They allow quick access to specific content, encouraging people to interact more deeply within the app.