Tiktok Video view objectives have been updated with the Focused view optimization. Focused View offers a way for advertisers to drive brand impact by leveraging TikTok's engagement-building capabilities and ensuring their ads are shown to users who are truly paying attention at the most efficient price.
Here are some factors to consider when setting up a campaign with a video view (Focused view) objective:
What's your marketing goal?
Video view ( Focused view optimization) campaigns help you raise consideration for your product/service to the audience who are truly paying attention.
How does video view ( focused view optimization) work?
The Focused View objective will deliver ads to users who are most likely to actively engage with an ad — by viewing it for at least 6 seconds OR by interacting with the video within the first 6 seconds (whichever comes first). This allows us to optimize for two different kinds of engagement:
Views: We target users who are most likely to view your ad for at least six seconds.
Positive interactions: We target users who are more likely to actively engage with an ad.
Interactions to be considered: like, follow, Share, Click, Hashtag Clicks, Music clicks, Anchor Clicks, and Interactive Add-on Activity Clicks. For more details, refer to All metrics.
Features and Benefits
Focused View offers a way for advertisers to drive brand impact by leveraging TikTok's engagement-building capabilities and ensuring their ads are shown to users who are truly paying attention.
Voluntary Attention: TikTok users watch ads voluntarily for a longer time and are actively engaging with them
Immersive Engagement: Focused views place video ads between user-generated content in the FYP, creating the full-screen, auto-play, sound-on, immersive environment with maximum engagement
How much are you willing to pay for a video view?
When running campaigns with the Video Views objective, the bidding method is CPV, which is the price you are willing to pay for one 6-second focused view.
To learn more about the video view objective evolution journey, refer to About the New Focused View Optimization Updates to Video View Objective.