About Smart Text

Last updated: September 2025

Smart Text is a copy generation tool that helps you create AI-optimized ad titles using industry research and data-driven insights.


Based on a comprehensive understanding of advertising products, it analyzes top-performing advertisements, identifying key attributes such as effective word choices, stylistic patterns, and engagement-driven phrasing.


Benefits of Smart Text

  • AI-generated ad titles: Instant, high-quality suggestions based on your industry & keywords.

  • Optimized for performance: AI learns from successful TikTok ad titles to enhance effectiveness.

  • Dynamic variation testing: Automatically selects the best-performing ad title for each audience.


How to use Smart Text

To use Smart Text:

  1. Log in to TikTok Ads Manager.

  2. Create a new ad or navigate to an existing ad.

  3. Start a campaign and add your creatives.

  4. In the Text field, Smart text will auto-prefill an AI-generated ad title based on your uploaded asset and campaign context.

  5. Click the prefilled title to display a dropdown with 3 AI-generated options.

    • Click Regenerate to refresh the list with new AI-generated titles.

    • Manually type your title to view AI suggestions based on what you've typed in real-time.

Note: Any edits to an existing ad will trigger a new ad review.


The generated text will show in your ad's text field as you continue creating your ad.