About Data Sharing with TikTok Pixel Partners
TikTok collects customer data and browser behavior from your store to optimize your ad targeting experience. Tools like the TikTok Pixel help track your ads' impact on your website, and allow you to receive insights from your visitors and their site behavior.
Benefits
The data collected by TikTok Pixel partners can help measure campaign performance and better define your ad's audience. This can help to improve reach and increase conversions on your ad campaigns.
Levels of data sharing
Note: Not all levels of data sharing are available for all commerce integrations.You must enable data sharing and select a designated level. TikTok allows you to choose how data is collected and shared between your online store and TikTok.
Standard: Uses TikTok Pixel with Advanced Matching OFF to collect and share customer browsing behavior on your online store. Browser-based ad blockers can prevent the pixel from collecting data.
Enhanced: Uses TikTok Pixel with Advanced Matching ON to share personal information about your customers, including emails and phone numbers, and customer browsing behavior on your online store. Browser-based ad blockers can prevent the pixel from collecting data.
Maximum: Combines all data-sharing options to reach the highest number of customers. It uses custom APIs to share data from our partner's servers to TikTok in addition to using pixel to share customer browsing behavior. Currently, this level of data sharing is only available for Shopify merchants.
Learn about how TikTok uses this data in TikTok's Business Product Terms.
Managing privacy policy
With TikTok, you have control over how your customer and store data is shared. Make sure your customers understand how you collect and assess their information. You should ensure that your privacy policy reflects your usage of customer data. Below are our e-commerce partners and links to their respective privacy policy guidelines for stores: