A Download Card is part of an in-feed video ad that lets you showcase elements of the app you are promoting, such as rating, review count, and industry. Download Card is a clickable element within the ad that will direct you to the app's download store.
Product Details
Download Card is intended for app download ads only. It can also display additional app information to promote app downloads.
Supported Campaign settings:
Buying type: Auction Ads
Ad objectives: Auction Traffic, App installs, Conversions
Ad format: Spark Ads and Non-Spark Ads
Supported Operating Systems
Android
iOS
Selling Method
Free interactive add-on; no surcharge
Layout Template #1
Download Card Demo:
Download Card Format:
The two (2) fixed layout templates are selected by default.
You can choose between 1 of 2 layouts, along with app information displayed for users.
You can choose to manually disable one of them.
Download Card content information (You are required to select these settings):
Customized App description:
Clients can create their own App features description. The text must be between 1-49 characters.
App label: choose (≥1)of the following app labels :
Category
File size
Rating
Ranking
Comment volume
App Label selections:
App label: Download Card displays 1 label chosen by the advertiser and can only use Layout #1.
App labels: Download Card displays 2 labels chosen by the advertiser.
More than 2 App labels: Download card displays 2 personalized labels recommended to maximize ad performance.
CTA:
Same as In-Feed ads.
Display Strategy:
The system will use the information on your app's download page to automatically generate the Download Card.
Download Card appears in the lower left corner of the screen.
Download Card will appear 2 seconds after the video plays.
Clicking anywhere on the Download Card leads to the App download page.
Clicking the Closing button will close the Download Card.
Source of label information:
Industry label, rating, ranking, review counts, and app file size info are directly extracted from Google Play or App Store.
Landing Page (App download link definition):
iOS: starting with https://itunes.apple.com or https://apps.apple.com.
Android: The Android link should be the link from Google Play, starting with https://play.google.com.
Layout Template #2
Download Card Demo:
Download Card Format:
The two (2) fixed layout templates are selected by default.
You can choose between 1 of 2 layouts, along with app information displayed for users.
You can choose to manually disable one of them.
Download Card content information (You are required to select these settings):
App label: choose multiple (≥2) of the following app labels:
Category
File size
Rating
Ranking
Comment volume
App Label selections:
2 App labels: Download Card displays two labels chosen by advertisers.
More than 2 App labels: Download Card displays 2 personalized labels recommended to maximize ad performance.
CTA:
Same as In-Feed ads.
Display Strategy:
The system will use the information on your app's download page to automatically generate the Download Card.
Download Card appears in the lower left corner of the screen.
Download Card will appear 2 seconds after the video plays.
Clicking anywhere on the Download Card leads to the App download page.
Clicking the Closing button will close the Download Card.
Source of label information:
Industry label, rating, ranking, review counts, and app file size info are directly extracted from Google Play or App Store.
Landing Page (App download link definition):
iOS: starting with https://itunes.apple.com or https://apps.apple.com.
Android: The Android link should be the link from Google Play, starting with https://play.google.com.
How to Use Download Card
Ads run on TikTok Ads Manager are composed of three (3) parts: Campaigns, Ad groups, and Ads. To use Download Card, you'll experience all three parts so that you can create an ad that Download Card will be placed in.
Campaign Creation
You'll first need to create a Campaign.
Log in to TikTok Ads Manager and click Campaign in the top bar.
Click the Create button.
Choose Auction as your Buying type. Then, select the following advertising objectives:
Traffic
App Promotion
App Installs
Conversions
4. Set up a Campaign Name and Budget. Click Continue to proceed.
Ad group setup
Next, you'll set up your Ad group.
Under Promotion type, choose App.
Choose an app to promote from the drop-down menu.
Set up the remainder of your Ad Group according to your preferences.
Ad setup
Lastly, you'll set up your Ad.
Under Identity, choose the TikTok account or Custom identity that will be your Identity.
Under Ad creative, choose to Upload, Create, or Select from video library for your video creative.
Under Interactive add-ons, click + Create and select Download Card.
Note: Ads Manager will automatically optimize the selected card formats to display the best combination and maximize ad performance.
4. Set up the remainder of your Download Card information according to your preferences.
5. Choose your Download Card type.
You can choose between two different Download Cards, and turn off whichever you don't want to display.
Customized Description: The download card will display a custom description of the app, along with desired tags and a CTA button
Top Attributes: The download card will display two top attributes of the app, along with a CTA button
6. Enter a custom description for the app (between 1-49 characters).
7. Deselect any tags that you do not wish to display on the Download Card.
8. Set up the remainder of your Ad according to your preferences and click Submit to finish.