Interactive Add-on: Download Card

Last updated: August 2024

A Download Card is a part of an in-feed video ad that lets you showcase elements of the app you are promoting, such as rating, review count, and industry. Download Card is a clickable element within the ad that will direct you to the app's download store.

Download Card is intended for app download ads only. It can also display additional app information to promote app downloads.

Supported campaign settings

  • Buying type: Auction Ads

  • Ad objectives: Auction Traffic, App installs, Conversions

  • Ad format: Spark Ads and Non-Spark Ads

Supported operating systems

  • Android

  • iOS

Selling method

  • Free interactive add-on; no surcharge

Layout template 1

  • Download Card Demo

  • Download Card Format:

    • The two (2) fixed layout templates are selected by default.

    • You can choose between 1 of 2 layouts, along with app information displayed for users.

    • You can choose to manually disable one of them.

  • Download Card content information (You are required to select these settings):

    • Customized App description: Clients can create their own App features description. The text must be between 1-49 characters.

    • App label: choose (≥1)of the following app labels :

      • Category

      • File size

      • Rating

      • Ranking

      • Comment volume

  • App Label selections:

    • App label: Download Card displays 1 label chosen by the advertiser and can only use Layout #1.

    • App labels: Download Card displays 2 labels chosen by the advertiser.

    • More than 2 App labels: Download card displays 2 personalized labels recommended to maximize ad performance.

  • CTA:

    • Same as In-Feed ads.

  • Display Strategy:

    • The system will use the information on your app's download page to automatically generate the Download Card.

    • Download Card appears in the lower left corner of the screen.

    • Download Card will appear 2 seconds after the video plays.

    • Clicking anywhere on the Download Card leads to the App download page.

    • Clicking the Closing button will close the Download Card.

  • Source of label information:

    • Industry label, rating, ranking, review counts, and app file size info are directly extracted from Google Play or App Store.

  • Landing Page (App download link definition):

Layout template 2

  • Download Card Demo

  • Download Card Format:

    • The two (2) fixed layout templates are selected by default.

    • You can choose between 1 of 2 layouts, along with app information displayed for users.

    • You can choose to manually disable one of them.

  • Download Card content information (You are required to select these settings):

    • App label: choose multiple (≥2) of the following app labels:

      • Category

      • File size

      • Rating

      • Ranking

      • Comment volume

    • App Label selections:

      • 2 App labels: Download Card displays two labels chosen by advertisers.

      • More than 2 App labels: Download Card displays 2 personalized labels recommended to maximize ad performance.

  • CTA:

    • Same as In-Feed ads.

  • Display Strategy:

    • The system will use the information on your app's download page to automatically generate the Download Card.

    • Download Card appears in the lower left corner of the screen.

    • Download Card will appear 2 seconds after the video plays.

    • Clicking anywhere on the Download Card leads to the App download page.

    • Clicking the Closing button will close the Download Card.

  • Source of label information:

    • Industry label, rating, ranking, review counts, and app file size info are directly extracted from Google Play or App Store.

  • Landing Page (App download link definition):