About Instant Pages

Last updated: September 2024

An Instant Page is a fast-loading lightweight web page that loads up to 11 times faster on TikTok than a standard web page.

When creating your Instant Page, you can:

  • Choose from a variety of templates to get started.

  • Customize your Instant Page by editing its components, like text, picture, video, carousels, and call to action buttons.

  • Optimize ad delivery against conversions and actions that take place on your Instant Page.


Availability

  • Buying type: Auction, Reach & Frequency

  • Advertising objective: Traffic, Website conversions, Reach, Video views

  • Split Test: Supported

  • Promotion Type: Website (Traffic and Conversions Objective only)

  • Placement: TikTok, Pangle

  • Ad format: Non-Spark Ads, Spark Ads

  • Cards: Display Card, Gift Code Card


To find examples of how advertisers are using Instant Pages, go to Lower My Bills and Get Contact.


For instructions on how to create an Instant Page, refer to How to Create an Instant Page.