An Instant Page is a fast-loading lightweight web page that loads up to 11 times faster on TikTok than a standard web page.
When creating your Instant Page, you can:
Choose from a variety of templates to get started.
Customize your Instant Page by editing its components, like text, picture, video, carousels, and call to action buttons.
Optimize ad delivery against conversions and actions that take place on your Instant Page.
Buying type: Auction, Reach & Frequency
Advertising objective: Traffic, Website conversions, Reach, Video views
Split Test: Supported
Promotion Type: Website (Traffic and Conversions Objective only)
Placement: TikTok, Pangle
Ad format: Non-Spark Ads, Spark Ads
Cards: Display Card, Gift Code Card
To find examples of how advertisers are using Instant Pages, go to Lower My Bills and Get Contact.
For instructions on how to create an Instant Page, refer to How to Create an Instant Page.