TikTok x WooCommerce FAQs
Last updated, July 2023

What does the TikTok integration enable?

With the TikTok integration setup, you will have the following:

  • ​Easy TikTok For Business and Ad accounts set-up

  • ​Developer-mode pixel installed in one click

  • ​Automatic catalog sync, which powers access to Collection Ads and Dynamic Showcase Ads, as well as upcoming organic e-commerce features

  • ​Priority access to more shopping-related features as they roll out


Do I need to have a TikTok account?

You'll need a TikTok account to connect to the integration, which can be created while setting up the plug-in. You don't need an organic TikTok account to run ads like Collection Ads. However, to boost posts through Promote and access upcoming features, you will need a Business Account that gives an organic presence to your brand.


Can I create TikTok ads directly from TikTok x WooCommerce?

Yes, you can set up and manage conversion campaigns directly from TikTok x WooCommerce.


To get started, refer to How to Publish Ads from a TikTok E-Commerce Partner Platform.


Why am I not seeing TikTok in my WordPress Admin?

Navigate to WooCommerce, then Settings. Select Advanced, then click Features. Uncheck the Navigation option, and save the changes. You should now see “TikTok” under the Marketing tab.


Pixel

What Pixel events does WooCommerce support?

Event

Description

View Content

When a visitor views a specific page. TikTok recommends tracking pages important to your business such as product comparison, announcement, or release pages.

Initiate Checkout

When a visitor proceeds to checkout

Place an Order

When a visitor places an order. TikTok recommends using this event when placing an order and making a payment are not the same.

Add to Cart

When a visitor adds an item to the cart



TikTok Ads Manager

How do I start running paid advertising campaigns on TikTok Ads Manager?

Follow the instructions in your Marketing tab notifications to add your Payment and Billing info. You can also do so by logging on to your TikTok Ads Manager and confirming your Ad account.


If I have a campaign running with the TikTok Pixel created via the TikTok x WooCommerce integration, what will happen if I remove the integration?

Your campaigns using the TikTok pixel created through the TikTok x WooCommerce integration will remain active, but the pixel will stop sending back any data to Ads Manager.


Which product categories are allowed for advertising?

For a detailed overview of product category restrictions in our advertising, refer to TikTok Advertising Policies - Industry Entry.


What if I already advertise on TikTok and my Ad account is managed by an Agency?

If you already advertise on TikTok with an ad account managed by an agency, you may follow these steps:

  1. ​Create an ad hoc Business Center (ensure this is regular and not agency), or connect to an existing regular, self-serve Business Center if you have one, and an Ad Account during the Plugin set-up.

  2. ​On TikTok For Business, give your agency user access to the aforementioned regular Business Center (this will be as a Member only, Partner access is currently unavailable via the regular Business Center).

  3. ​Also, give your agency user access to your Ad Account and Catalog (after relevant Business Info is entered and approved).

  4. ​Request access to their agency's Ad Account via the Business Center (this will not give the Agency access to the pixel or catalog associated with the plugin integration).


Note: For more information, please visit the Help Center.


Why am I getting an error when trying to access my Catalog on TikTok Ads Manager and run catalog-based ads (For example, Collection Ads)?

This might happen because your newly created Ad account has not been set up completely. For more information, refer to How to Set Up Collection Ads with the TikTok E-Commerce Platform Integration.


Can I sync products that have multiple SKUs?

Yes. We are able to support multi-variant items that might have multiple sizes or colors. For example, you may have a sweatshirt that comes in red or blue and is available in sizes S, M, L, XL, and XXL.


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