Before getting started: Refer to TikTok Interactive Add-on: Super Like to see Super Like's supported ad specifications.
Super Like is an Interactive Add-on that engages the audience with a surprise visual element after liking a video ad. With Super Like, heart-shaped and customized icons float across the screen when the audience likes or double-taps on the ads.
When creating a Super Like Interactive Add-on, you can also choose to add an optional custom pop-up window that will appear after the Super Like finishes floating across the screen, which will take the audience to the ad landing page when they click on it.
Note: The pop-up window is optional and not required to create a Super Like.
Availability
The Super Like Interactive Add-on supports the following campaign, ad group, and ad settings:
Ad Buying Type:
Reach (Reach & Frequency and Auction)
6-Second Focused View
Traffic (allowlist)
App Promotions (allowlist)
Placement: TikTok
Ad Format: In-feed Spark Ads and Non-Spark Ads
Regions: All
Instructions
To create a new Super Like Interactive Add-on from the ad creation page:
Log in to TikTok Ads Manager.
Create a new campaign.
Select objective among Reach (Reach & Frequency and Auction), 6-second Focused View, Traffic, or App Promotions (if the account has been allowlisted for access).
Complete the rest of the campaign-level selections.
Set up the ad group, reserve the ad inventory, and continue to the ad creation page.
At the ad level, choose an Identity for your ad. Select or upload a video for your ad from the Ad creative module.
From the Interactive Add-on module, click + Create and select Premium add-on.
Hover over Super Like and click Create.
From the Picture module, click + to upload the image you want to float across the screen when someone likes your video.
If you want to add an optional Preview tool that will direct people to your ad's destination page, locate the pop-up window module and click + to upload your desired image.
From the Preview tool, click the play button to watch your ad and click the heart icon to trigger your effect.
If you have added a pop-up window, it will appear when your ad finishes playing.
Click Confirm to finish creating your Super Like Interactive Add-on.
Click Submit on the ad creation page when you have finished creating your ad and any other ads.
To select an existing Super Like Interactive Add-on from the ad creation page:
Locate the Interactive Add-on module on the ad creation page and click + From library.
Select a Super Like type of Interactive Add-on, and click Confirm.
If you want to adjust the Interactive Add-on, click Update, then select Edit, Create new, or + From library.
Update your Interactive Add-on as needed.
Click Submit on the ad creation page when you have finished creating your ad and any other ads.
To create a new Super Like Interactive Add-on from TikTok Ads Manager's Creative page:
Log in to TikTok Ads Manager.
Go to Tools, then under the Creative tab select Creative library.
Select Interactive Add-on from the list.
Click Create.
Upload your Super Like's Picture.
If desired, upload an image for your Super Like's pop-up window.
Preview your Interactive Add-on.
Click Confirm to create your Super Like Interactive Add-on.