Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Advertising on TikTok
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
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- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up Promote for Other messaging apps
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- About multiple creatives in Promote campaigns
- How to Promote creator videos for your TikTok Shop
- How to promote Spark Ads in TikTok Business Center
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TikTok Business Suite
TikTok Beta Tester Program
- Getting started /
- Advertising on TikTok /
- Advertising on TikTok Ads Manager /
About advertising on TikTok Ads Manager
TikTok Ads Manager is a platform where you can create and manage ads on TikTok. You can launch ads and measure performance with TikTok ads manager.
When you create a TikTok Ads Manager account, you can use this platform to:
Create targeted ads with the Video Creation Kit
Generate insight reports about your ads
Automate the process of creating, delivering, and optimizing your ads with the Automated Creative Optimization tool
You can set a daily or lifetime budget that can be changed anytime throughout your campaign. A bid indicates the maximum you will pay for the actions you want users to take after they see your ads. Learn more about TikTok Ads Bidding & Optimization.
The location and format of how your ad is shown are called Placements. Your ads can appear in four places: In-feed, Detail Page, Post-roll, and Story. Before you begin, learn about TikTok Ads Placement to determine which placement is best for your campaign.
TikTok Ads Manager supports image and video formats. Ads can look different depending on the advertising objectives or ad placements you choose. For example, TikTok only supports video ads.