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Video Ads Specifications

Note: TikTok Ads family of apps will be lowering the default video quality to Standard Definition (less than 720p) for the next 30 days in European countries. Advertisers may still upload high-definition creative assets, only delivery will be affected.

In line with our industry peers, this is a voluntary decision that allows us to play a very small role in reducing some of the pressure on the infrastructure that is so critical to people's everyday lives during these unprecedented times.

Please contact your client service team (CST) or account manager (AM) in your region if you have any questions.

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TikTok Ads support both image ad and video ad formats. The table below lists the video ad specifications for the TikTok ad placements, News Feed App Series ad placements, Vigo ad placements, and Helo ad placements on TikTok Ads.



TikTok Video Ads
News Feed App Series Video Ads
Vigo Video Ads
Helo Video Ads
Placement
TikTok in-feed ad
BuzzVideo:
  • BuzzVideo in-feed ad
  • BuzzVideo details page ad
  • BuzzVideo story ad

TopBuzz:
  • TopBuzz in-feed ad
  • TopBuzz details page ad

Babe:
  • Babe in-feed ad
  • Babe details page ad
  • Vigo in-feed ad

  • Helo in-feed ads
  • Helo immersive video ad

Ad Composition
Video creative + ad display image + brand or app name + ad description
Video creative + brand or app name + ad description
Aspect Ratio
9:16, 1:1, or 16:9
16:9 or 1:1
9:16, 1:1, or 16:9
Video Resolution

Resolution must be ≥720*1280px, ≥640*640px, or ≥1280*720px.
No restrictions. We suggest a resolution ≥720*1280px, ≥640*640px, or ≥1280*720px.
File Type
.mp4, .mov, .mpeg, .3gp, or .avi
.mp4, .mov, .mpeg, .3gp, or .gif
.mp4, .mov, .mpeg, or .avi
.mp4, .mov, .mpeg, .avi, or .gif
Video Duration
5-60s allowed. We suggest short videos of 9-15s.
No limitation. We suggest short videos of 5-60s.

Bitrate
≥516 kbps
File Size
≤500 MB
Profile Image
  • Aspect Ratio: 1:1
  • File Type: .jpg, .jpeg, .png
  • File size: <50 KB
App Name or Brand Name

For app names, we support 4-40 characters (latin) and 2-20 (asian characters).

For brand names, we support 2-20 characters (latin) and 1-10 (asian characters). 

Note: 
  • Emojis cannot appear in the app name or brand name.
  • Punctuations and spaces will also occupy characters.
  • Depending on phone model and operating system, longer text can be at risk for not showing completely on the screen display.
Ad Description
For descriptions, we support 12-100 characters (latin) and 6-50 (asian characters). 

Note: 
  • Emojis, "{ }" and "#" cannot appear in the description.
  • Punctuations and spaces will also occupy characters.
  • Depending on phone model and operating system, longer text can be at risk for not showing completely on the screen display.



Suggestions for better ad performance and user experince:
  1. The video creative should have background music or sound.
  1. Upload high-resoliution videos. Avoid blurry or distorted pictures caused by stretching or compressing dimensions.
  1. Ad creative should be localized; languages other than the local official language where the ad will be shown should not be shown too often.
 
Note: In order to make it easier for you to create and upload image ad creative, we have developed the intelligent optimization tool. With this tool, you're able to upload videos of any aspect ratio and resize those unqualified videos to meet the image ratio requirement. Please refer to Intelligent Optimization Tool for Video Aspect Ratio for more details.