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Video Ads Spec

TikTok Ads support the following ad formats: image ads, video ads.

Please see the following video ads specs of different ad placements:


TikTok Video Ads


Placement: TikTok "In-Feed Ad"

Ad Composition: video + ad display photo + brand or app name + ad description

Recommended Aspect Ratio: 9:16/1:1/16:9

Resolution: ≥ 720 * 1280px / ≥ 640*640px / ≥1280*720px

File Type: .mp4/.mov/.mpeg/.3gp/.avi

Video Duration: 5~60s short video (9~15 seconds suggested)

Bitrate: ≥ 516kbps

File Size: file size ≤ 500MB

Profile Image: Aspect Ratio 1:1; file type .jpg/.jpeg/.png; the file needs to be less than 50K.

App Name or Brand Name

  • For app name, we support 4-40 English characters (2-20 Chinese / Japanese characters depending on different models and operating systems; long text can be at risk for not showing completely on the screen display).

  • For brand name, we support 2-20 English characters (1-10 Chinese / Japanese characters). App or brand name cannot contain Emojis. Punctuation and spaces will also occupy characters.

Ad description: We support 12-100 English characters (6-50 Chinese / Japanese characters). The display of the App/brand's name and ad descriptions will vary according to different models and operating systems; long text can be at risk for not showing completely on the screen display. Emoji, { } and # cannot appear in the ad text; punctuation and space will also occupy characters.

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News Feed App Series Video Ads


Placement: BuzzVideo in-feed ads; BuzzVideo details page ads; BuzzVideo story ads; TopBuzz in-feed ad; TopBuzz details page ads; Babe in-feed ads; Babe details page ads. 

Ad Composition: video + brand or app name + ad description

Recommended Aspect Ratio: 16:9/1:1

File Type: .mp4/.mov/.mpeg/.3gp/.gif

Resolution: No specific restrictions, ≥ 720 * 1280px / ≥ 640*640px / ≥1280*720px is suggested

Video Duration: no limitation, (5~60s short video suggested)

Bitrate: ≥ 516kbps

File Size: file size ≤ 500MB

App Name or Brand Name:

  • For app name, we support 4-40 English characters (2-20 Chinese / Japanese characters, depending on different models and operating systems; long text can be at risk for not showing completely on the screen display).

  • For brand name, we support 2-20 English characters (1-10 Chinese / Japanese characters).  App or brand name cannot contain Emojis. Punctuation and spaces will also occupy characters.

Ad Description: We support 12-100 English characters (6-50 Chinese / Japanese characters). The display of the App/brand names and ad descriptions will vary according to different models and operating systems, and long text can be at risk for not showing completely on the screen display. Emoji, { } and #cannot appear in the ad text. Punctuation and spaces will also occupy characters.

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Vigo Video Ads


Placement: Vigo in-feed ads

Ad Composition: video + brand or app name + ad description

Recommended Aspect Ratio: 9:16/1:1/16:9

File Type: .mp4/.mov/.mpeg/.avi

Recommended Resolution: No specific restrictions, ≥ 720 * 1280px / ≥ 640*640px / ≥1280*720px is suggested

Video Duration: no limitation, (5~60s short video suggested)

Bitrate: ≥ 516kbps

File Size: file size ≤ 500MB

App Name or Brand Name:

  • For app name, we support 4-40 English characters (2-20 Chinese / Japanese characters, depending on different models and operating systems; long text can be at risk for not showing completely on the screen display).

  • For brand name, we support 2-20 English characters (1-10 Chinese / Japanese characters).  App or brand name cannot contain Emojis. Punctuation and spaces will also occupy characters.

Ad Description: We support 12-100 English characters (6-50 Chinese / Japanese characters). The display of the App/brand names and ad descriptions will vary according to different models and operating systems, and long text can be at risk for not showing completely on the screen display. Emoji, { } and #cannot appear in the ad text. Punctuation and spaces will also occupy characters.

6713904898938765318.png

Helo Video Ads


Placement: Helo in-feed ads, Helo immersive video ads

Ad Composition: video + brand or app name + ad description

Recommended Aspect Ratio: 9:16/1:1/16:9

File Type: .mp4/.mov/.mpeg/.avi/.gif

Recommended Resolution: No specific restrictions, ≥ 720 * 1280px / ≥ 640*640px / ≥1280*720px is suggested

Video Duration: no limitation, (5~60s short video suggested)

Bitrate: ≥ 516kbps

File Size: file size ≤ 500MB

App Name or Brand Name:

  • For app name, we support 4-40 English characters (2-20 Chinese / Japanese characters, depending on different models and operating systems; long text can be at risk for not showing completely on the screen display).

  • For brand name, we support 2-20 English characters (1-10 Chinese / Japanese characters).  App or brand name cannot contain Emojis. Punctuation and spaces will also occupy characters.

Ad Description: We support 12-100 English characters (6-50 Chinese / Japanese characters). The display of the App/brand names and ad descriptions will vary according to different models and operating systems, and long text can be at risk for not showing completely on the screen display. Emoji, { } and #cannot appear in the ad text. Punctuation and spaces will also occupy characters.

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To ensure your ad performance and user experience, please note the following suggestions:

  1. The video creative must have a background sound.

  2. Please ensure that the video content is complete and user experience won’t be affected due to sudden interruptions to music or videos.

  3. Please ensure a good definition of the video; there should be no blurring or distorted pictures caused by stretching or compressing of the image.

  4. Ad creative should be localized; languages other than the local official languages should not be shown too often in ad creative.


Please note that: In order to make it easier for you to create and upload ad creatives, we have developed the intelligent optimization tool, to help you optimize those unqualified videos to meet the video aspect ratio requirement. With this optimization tool, you're able to upload videos with any aspect ratio.
Please refer to the “Intelligent Optimization Tool for Video Aspect Ratio" for more details.