About Global App Bundle Placement

Last updated: July 2024

Global App Bundle is an integrated traffic solution that places ads on ByteDance's emerging apps, such as CapCut and Fizzo. The Global App Bundle gives you access to additional audiences beyond TikTok while making sure that ads are only shown on reliable apps and in premium ad slots.

  • CPC and oCPM

Global App Bundle works by:

Integrating Pangle's Ad Network and is powered by Pangle algorithms. Pangle Privacy Policy governs Pangle's data processing activities, and is displayed in ads delivered by Pangle in Global App Bundle together with Pangle Ad logo.

Benefits

If you're already running campaigns on TikTok Ads Manager, Global App Bundle can provide additional benefits, such as:

  • Access to a larger network of potential customers across a range of apps.

  • Offering many targeting, bidding, and optimization features of TikTok Ads Manager, making integration with existing ad groups and campaigns easier.

  • Potentially achieving higher conversion rates through an alternative set of apps, driving better overall campaign performance.


Key terms

About the apps currently included in the Global App Bundle:

  • CapCut: CapCut is a free video editor, enjoyed by hundreds of millions of creators and creative professionals across the globe. Besides powerful editing features, CapCut also offers video templates that make video creation and export to TikTok and other social media platforms practical.

  • Fizzo: Fizzo is a popular mobile reading app launched in Indonesia that offers a diverse set of immersive novels and stories. In Indonesia, Fizzo is ranked the most downloaded reading app on Google Play Store.


Use cases

Global App Bundle currently supports the following objectives:

  • Traffic

  • Website Conversions (TikTok Instant Page is not supported)

  • App Promotion (Currently only supporting "App Install" Promotion Type)