Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
App Measurement
In-app Events
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- About App Attribution
- List of Supported In-App Events
- About Engaged View-through Attribution
- How to view Engaged View-Through Attribution conversions
- About TikTok App ID
- How to generate a TikTok App ID
- Set up revenue and currency postbacks for Purchase event
- About the Loan Approval in-app event
- How to set up the Loan Approval in-app event
- About View-through Attribution (VTA)
- About Unattributed Events
- View and Manage App Data in Events Manager
- How to Set Up App Attribution in TikTok Ads Manager
- Available in-app events metrics
- How to measure app activity for non-app promotion campaigns
- How to view in-app metrics in TikTok Ads Manager
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Self-Attribution Network (SAN)
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- About Self-Attributing Network (SAN) integration with MMPs
- How to check if your app is on SAN integration
- How to migrate your app to SAN integration
- How to connect your new app to TikTok Ads Manager on MMP-SAN integration
- Best practices for TikTok's Self-Attributing Network
- About the attribution window on TikTok Ads Manager
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SKAN 4.0
Mobile Measurement Partners
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- About Mobile Measurement Partner Tracking
- About differences between TikTok and mobile measurement partner reporting
- About supported macros for Mobile Measurement Partners
- About reporting discrepancies between TikTok Ads Manager and MMPs
- TikTok For Business cost integration with MMPs
- List of postback events to add to your mobile measurement partner for Video Shopping Ads
- How to set up your mobile measurement partner for Video Shopping Ads
- How to switch MMPs on TikTok Events Manager
- List of supported events by Adjust
- List of supported events by Airbridge
- List of supported events by AppsFlyer
- List of supported events by Branch
- List of supported events by DFINERY (Adbrix)
- List of supported events by Kochava
- List of supported events by Singular
- List of supported events by Tenjin
- How to turn on unattributed events in Adjust
- How to turn on unattributed events in Airbridge
- How to turn on unattributed events in Appsflyer
- How to turn on unattributed events in Branch
- How to turn on unattributed events in Dfinery (Adbrix)
- How to turn on unattributed events in Kochava
- How to turn on unattributed events in Singular
- How to turn on unattributed events in Tenjin
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App Events SDK
- Measurement /
- App Measurement /
- In-app Events /
How to Set Up App Attribution in TikTok Ads Manager
App attribution in TikTok Ads Manager allows you to track in-app events and installs. You must set up app attribution to track your app's performance.
Before you begin
You will need the following to set up app attribution in TikTok Ads Manager:
Your app's store link
If you plan to track conversion data:
Mobile Measurement Partner: Adjust, Airbridge, AppsFlyer, Branch, Kochava, Singular, and Tenjin
Note: Click Tracking URL and Impression Tracking URL are not mandatory. Some mobile measurement partners do not support these URLs. Refer to the respective help center articles for setup support using the Mobile Measurement Partner tracking guide.
TikTok App Events SDK
If you do not use a third-party ad measurement service, you can still create the app, but TikTok Ads Manager will only measure traffic to your app store, not conversion data. You can add a measurement partner's click and impression URLs later by clicking Add Tracking on the app details page.
How to set up app attribution in TikTok Ads Manager
Go to Tools in TikTok Ads Manager.
Click the Event page.
Click Manage under App Event.
Click Create New App. A pop-up window will appear.
Enter your app store link in the field and click Next. Note: You can include parameters, such as language, within the URL link.
Select your Mobile Measurement Partner from the drop-down list.
Depending on your MMP, you may need to enter Click or Impression URLs, a partner token, or no configuration at all. Follow the guidance below for each MMP:
Adjust: In the Adjust dashboard, go to the TikTok for Business (Legacy) module and copy Click URL and Impression URL.
Airbridge: In the Airbridge dashboard, go to Tracking Link. Select create Tracking Links and then select TikTok For Business to generate the URLs.
AppsFlyer: No additional configuration required.
Branch: Configure the Branch Key. In the Branch dashboard, go to Account Settings. Select Profile page to find the Branch Key.
Kochava: Configure the Kochava App GUID. The App GUID is located under the app title and in the detail section of your Kochava dashboard.
Singular: No additional configuration required.
Tenjin: Configure the Tenjin integration key. In the Tenjin dashboard, go to the Campaigns tab, select your TikTok account, and create a campaign. Go to Tracking for the App Integration Key.
TikTok Ads Manager will automatically identify the app vertical and display the corresponding in-app events it supports and recommends. Switch to other verticals to see all supported events.
Note: It is not mandatory to set up all recommended events. Conversion data will not be measured in TikTok Ads Manager until you configure the events in your MMP.
Click Done to create your new app.
After you have set up app attribution in TikTok Ads Manager and successfully link an event with your app, monitor it to ensure the tracking information is accurate.
Resources
Follow the Mobile Measurement Partner (MMP) Tracking guide for more details on tracking links.
Explore other features in TikTok Ads Manager to further optimize your campaigns.