Boost conversions by uniting paid and organic content with Smart+ campaign optimization. Add anchor links to organic videos, drive action from discovery, and optimize performance across TikTok.

In a fast-moving digital environment, businesses are constantly looking for clear, actionable ways to improve performance, but knowing where to start can be overwhelming. With so many variables in play, it’s hard to tell which optimizations will drive real results.

GMV Max is a game-changing, AI-powered advertising tool that simplifies running successful TikTok campaigns. It automatically identifies and scales your best-performing creatives, optimizing both paid and organic traffic. This allows you to maximize TikTok Shop's profitability with minimal effort.

Ever wonder how to make your ad content more relevant and effective? Smart+ Catalog Ads is where the power of automation meets shoppable ad creatives. By connecting your catalog, you are able to leverage images and videos to deliver the right products at the right time, while saving you time and enabling you to scale your performance campaigns.

In the fast-paced world of digital advertising, ensuring your TikTok ad looks and functions perfectly before launching is crucial. With TikTok Ads Manager’s shareable URL, Bulk Preview, and QR code preview features, you can now seamlessly preview ads before they go live—whether you're working solo or collaborating with a team. These tools offer a quick, efficient, and accessible way to review and refine your campaigns before launch.

With Deep Funnel Optimization, you can ensure you are reaching the right audience at the right stage of their customer journey. These features not only enhance the volume of high-quality leads but also ensure efficient and effective campaign performance.

By leveraging user intent signals, Automotive Ads help showcase vehicles to a targeted audience, streamline the shopping process, and ultimately drive higher conversion rates. With innovative ad formats and powerful targeting capabilities, Automotive Ads are transforming how vehicles are promoted online.

We are excited to announce the launch of the Beta stage for Campaign-level Split Testing in TikTok Ads Manager, which now includes Smart+ and Multi-Variable testing! Along with UI improvements, you can expect an enhanced experience from the current ad group split testing setup experience.