View and Manage App Data in Events Manager

Last updated: February 2025

Events Manager is where you can see all App data from your marketing campaigns. See below instructions on how to navigate to the apps portion in Events Manager:


The App Event dashboard displays all apps associated with your account. You can go to Assets, click Event, and select Click on your App to view overall in-app events, event recovery status, and set event statistic methods.


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In addition, the dashboard allows you to compare the activity data for different apps in a given time period.


In-App Event Metrics

In-app event metrics are the metrics that TikTok tracks for marketing campaigns. These include:

  • ​Creation Time: This shows the time this app was registered in TikTok. The timezone is the same as the account timezone.

  • ​Total Events: This shows the total events that occurred during the time window.

  • ​Line Chart: This shows the quantity of the selected events on each date in the time window. Move your cursor over a point on the curve to view the date and the number of events on that day.


App Information

App information is what you see when you click into a specific app. The definitions below are the top section and the chart:


Top Section

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  • ​Download URL: Link for downloading your app.

  • ​Mobile Measurement Partner: The MMP that you are using for measuring your campaign. This field is optional.

  • ​Download URL: Link for downloading your app.

  • ​Click Tracking URL: URL generated by your data partner to track click events in your ads.

  • ​Impression Tracking URL: URL generated by your data partner for tracking your ad impressions.


Fields in Table

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  • ​Status:

    • ​Waiting for first event: We haven't seen your event yet.

    • ​No recent event: We've seen your events, but haven't recorded any event in the last 7 days. We recommend you check the event recovery status.

    • ​Recording event: We've seen your events and recorded events within the last 7 days.

  • ​Statistics:

    • ​Once: only 1 event per ad interaction within attribution window (i.e. One ad click leads to one conversion).

    • ​Every: Many events per ad click within attribution window (i.e. One ad click can lead to multiple conversions).

  • ​Attributed Events: The number of events attributed to your ads.

  • ​Unique Attributed Events: The number of unique events attributed to your ads.

  • ​Preview Events: The number of events generated by previewing your ad. You can check your tracking status with the preview function and you will not be charged.

  • ​Unique Preview Events: The number of unique events generated by previewing your ad.

  • ​Total Unique Events: This is the sum of Unique Attributed Events and Unique Preview Events.

  • ​Total Events: This is the sum of Attributed Events and Preview Events.

  • ​Last Recorded: Time at which the most recent event was received.

  • ​Retention: retention metrics are calculated by TikTok and displayed in Events Manager.