About GMV Max Pro
When you want to scale your shop, ads are only one part of the growth equation. Your results can also be affected by other business costs and incentives, such as affiliate costs, coupons, and platform commissions. Managing these separately can make it harder to understand what is really driving growth and where your budget can work harder.
GMV Max Pro is a solution pack built on GMV Max. It helps you move beyond ad optimization alone by bringing together multiple growth building blocks in one experience. This article explains what GMV Max Pro is and why each building block matters.
Benefits
Get more ways to support efficient growth beyond ads alone.
Better understand how ad spend, affiliate costs, coupons, and platform commissions can affect your overall growth efficiency.
Use building blocks designed to support different business goals, such as reaching more high-potential shoppers, improving cost efficiency, or unlocking eligible commission savings.
Make more informed decisions when choosing which GMV Max Pro building blocks fit your campaign or shop needs.
Availability
GMV Max Pro is rolling out, currently available to some advertisers in supported markets and scenarios. The building blocks you can use may vary depending on your market, account eligibility, campaign setup, and product rollout stage.
How GMV Max Pro works
Start with GMV Max as the foundation. GMV Max helps optimize your ad delivery toward your selected business goal. GMV Max Pro builds on this foundation by adding more ways to support growth efficiency beyond ads alone.
Use affiliate cost optimization to factor affiliate costs into growth decisions. If affiliate creators are an important part of your sales, affiliate costs can affect how efficient your growth really is. Affiliate cost optimization helps bring affiliate costs into the same optimization view as ads, so the system can better evaluate growth based on both ad performance and affiliate cost impact.
Use GMV Max Coupon to reach shoppers who may need an extra incentive to purchase. Coupons can help encourage high-potential shoppers to convert. GMV Max Pro can use coupon-related controls as an additional growth lever, so incentives can support incremental conversions instead of being managed separately from your ads strategy.
Use platform commission savings to support eligible growth opportunities. For eligible advertisers, GMV Max Pro can help unlock commission-related savings when certain requirements are met, giving you another way to support growth efficiency while using GMV Max.
Review which building blocks are available for your account and choose the ones that match your goals - whether that is scaling sales, improving cost efficiency, or using incentives more effectively.
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