Creative patternsFind creative patterns from high-performing TikTok ads.Best practicesWe identified these top creative insights to help you create the best performing TikTok ad
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E-Commerce
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| Rank | Creative pattern | CTR | View-through rate | Ad spend | Ad spend change | Actions |
|---|
1 | profit implication | 25.08% | 21.17% | 16.33% | -51.02% | Related videos |
2 | game play failed | 7.68% | 11.57% | 21.83% | -28.84% | Related videos |
3 | free to play | 7.37% | 5.10% | 30.65% | -28.97% | Related videos |
4 | download call_to_action | 7.01% | 8.38% | 16.48% | 2.35% | Related videos |
5 | game play | 6.54% | 12.20% | 20.17% | 8.87% | Related videos |
6 | simulation operation | 4.85% | 8.71% | 11.43% | -10.98% | Related videos |
7 | hook | 3.01% | 6.11% | 25.91% | -19.77% | Related videos |
8 | merge | 2.10% | 7.83% | 34.95% | 16.38% | Related videos |
9 | character selection | 1.85% | 3.15% | 14.21% | 23.45% | Related videos |
10 | has shooting | 1.28% | 14.38% | 54.76% | 4.64% | Related videos |
11 | fighting scene | 0.79% | 4.89% | 12.10% | -2.87% | Related videos |