Looking for trends? You've come to the right place.

This is our hub for trends of all shapes and speeds, from fleeting viral moments to enduring cultural shifts. We've got the tools and thought leadership to help you get started with TikTok trends and sustain your efforts on our platform.

Understanding trends on TikTok

Trend is a nebulous word. It can describe ever-changing definitions of what's cool or sales patterns over time. To be clear, we use it to describe the creative formats, ideas, and behaviors that get a lot of attention on TikTok, and in turn influence what people do on the platform.

Trending now

When you open TikTok, you see endless examples of what's trending now—popular audio clips, product recommendations, video formats, effects, and anything in between. These trends get more powerful with buy-in and participation from users, whether that means commenting on videos or making their own content.

Hashtags

Songs

Creators

TikTok Videos

# ekspresikandengancapcut

By the Sea (Highlights Version)

Johnny Depp & Helena Bonham Carter

Casual

Chappell Roan

delulu

NESYA

Did Somebody Say HipOpera

Latto & Christina Aguilera

Life Is Worth Living

Justin Bieber

Kunno

31MFollowers

3BLikes

nevaaadaa

10MFollowers

409MLikes

28M

Fernanda

9MFollowers

593MLikes

18M

10M

ANGEL22

8MFollowers

195MLikes

12M

laurenspencersmith

7MFollowers

219MLikes

Explore now

Trend Stories

Our Trend Analysis is built on custom platform research that looks at the bigger picture behind TikTok trends. It helps you plan for the future, equipping you with knowledge like:

1. What can the platform tell us about the future of entertainment?

2. How does user behavior reflect our changing relationship with "influencers"?

3. Where do fast-moving TikTok trends fit within larger conversations about storytelling, community, and trust?

The full research reports we have are long. So we turned them into materials that are as accessible as they are detailed. That way, you can learn about what's driving TikTok user behavior in a way that feels almost as fun as scrolling your For You page. (But not quite.)

The New Culture of Community

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