Discover how Diesel boosted performance leveraging Premium Formats.
For the launch of its Denim Campaign, Diesel wanted to increase Brand visibility while committed to driving sales. Collaborating with Intarget, they chose to leverage Premium Formats and Smart+ Catalog Ads, proving the strong potential of a combined, full funnel product strategy.
Smart+ and TopView have driven Diesel’s data-powered denim strategy forward. Diesel ran a two-weeks A/B test in France. The campaign’s first week focused on lower funnel formats with Smart+ Catalog Ads. The strategy was enriched the following week with the addition of a TopView. To measure the effectiveness of this combined approach and its influence on conversions, a Conversion Lift Study (CLS) was conducted.
The TopView activation drove significant improvements in both ROAS and Cost per Acquisition. Additionally, the Conversion Lift Study (CLS) results confirmed a positive impact across all lower-funnel events*, underscoring the incremental value of TikTok’s premium formats in performance-driven campaigns:
+35% ROAS
–43% CPA
98.5% Incremental Purchases
In this way, Diesel unlocked ultimate performance, proving that the integration between Top View and Smart+ Catalog Ads is truly a winning strategy.
*Compared to performance-only campaigns.