Casi di studio di TikTok for Business | Storie di successo nel marketing e nella pubblicità

1.44€
ROAS
4,9%
Sales Uplift
13,3%
Uplift in Ad Recall

agosto 28, 2026

Discover how Baci Perugina used premium bundles, creator partnerships, and a full-funnel measurement approach during Christmas to drive brand KPIs and sales lift.

60%
Uplift in CTR vs. EU TikTok Industry Benchmark
63%
Uplift in engagement rate vs. EU TikTok Industry Benchmark

agosto 24, 2026

Sony Pictures IT

How Sony Pictures Italy used CTR Optimization for TopView to turn Spider-Man: Brand New Day excitement into qualified traffic and ticket intent, ahead of one of the year's biggest box office openings.

533M
video views
1.37M
new followers
+31pt
uplift

luglio 19, 2026

FC Internazionale

Discover how FC Internazionale amplified its title celebration with a full-funnel digital media campaign, culminating in an innovative TikTok Out Of Phone activation.

-80%
Smart+ CPL overall
+9%
Ad Recall Lift
+41%
Incremental Lead

maggio 26, 2026

Toyota

How Toyota tested Automotive Ads to drive efficiency and brand resonance.

+41%
average website purchase uplift
+21%
average website engaged sessions
+16%
average website page views uplift

maggio 05, 2026

Lenovo

How Lenovo boosted traffic and sales in four markets by leveraging creator partnerships across the full funnel.

+334K
new followers acquired
22M
unique users reached
4.7M
interactions generated

marzo 30, 2026

Lidl italia

Find out how Lidl Italia, with the support of premium products, created Lidia, a character that transformed a traditional commercial asset into a real cultural phenomenon.

3x
imps
55%
lower cost per lead

marzo 23, 2026

Sky

How Sky Wifi unlocked sustainable prospect targeting with Smart+ Lead Generation.

3.4X
higher CTR
-49%
Cost per session
+12%
ROAS

gennaio 06, 2026

Unieuro

How Unieuro leveraged TikTok Search Ads to efficiently capture high-intent demand, driving stronger traffic quality and improved performance across the funnel.