Make your campaigns data-driven

Unlock the power of your brand's marketing data to fuel ad performance, on your terms. Data Connections with TikTok Pixel and Events API enhance measurement, audience targeting, and campaign optimization to get the most from your ad spend.

The more you connect, the better your ads perform

Want to make your ads work smarter and harder? The key is to connect off-platform customer actions with your TikTok campaigns.

more incremental conversions on average, when using both Pixel and Events API

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more efficient in CPA when using both Pixel and Events API

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103

lift in conversion rates on average when Advanced Matching is enabled

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What are data connections?

Ways to measure and optimize TikTok conversions

Learn how

Tool 1

TikTok Pixel

An industry-standard piece of code added to your website to seamlessly share customer actions like "add to cart" or "complete payment" with TikTok Ads Manager.

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Tool 2

Events API

A direct server-to-server integration that allows you to share more events from your website, app, CRM or store, on your terms.

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Tool 3

Advanced Matching

A feature that enables you to match encrypted customer info like email addresses and phone numbers, together with their web actions, to users' engagement with ads on TikTok.

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"By connecting marketing data securely and seamlessly, we [Tealium] enable brands to gain deeper insights. This leads to better ad optimization, ensuring that campaigns are more effective."

Matthew Gray

Global Vice President of Partnerships, Tealium

Unlock performance

How data connections make ads more efficient

Improved measurement

By understanding your full customer journey from TikTok ads to conversions beyond the app, you can measure campaign performance and ROI with ease.

Advanced solutions

Unlock more sophisticated tools that are dynamically powered by connected data to optimize your ads for specific actions and outcomes.

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Better targeting

Deliver ads that reach people more likely to convert by creating custom audiences based on valuable actions, re-engaging previous visitors, and building lookalike audiences.

You're in control

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Clear disclosures with users

Prior to establishing a data connection, advertisers should provide users notice regarding how their data is used and get their consent.

Modifiable data integrations

Advertisers can choose which event data to share and which to exclude when it comes to Data Connections.

Encrypted data transfer

In accordance with industry standards, advertisers' marketing data is hashed and encrypted prior to sharing with TikTok, protecting privacy while still providing valuable insights.

Get help from trusted partners

Limited developer resources? Our partners offer simple and streamlined ways to set up TikTok Pixel and Events API.

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Learn how brands have unlocked performance

Ray-Ban

Implementing TikTok Pixel and Events API with Advanced Matching to enrich signals and insights, keeping the campaign fresh, optimized, and highly relevant to its audience.

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