Ad Recall lift
Awareness lift
Purchase Intent lift
Partnering with TikTok and Instacart to seamlessly connect discovery to purchase during the playoff and Big Game window
click-through rate
of users watched at least one in-game ad
achieved target D0 ROAS bid
Unlocking monetization at scale with TikTok Growth Max for Mini Games
CPA than all other platforms
CTR
sign-ups for an organ donor card
Leverage the power of TikTok's engaged community to drive sign-ups for a life-saving ADI card
