• 47%

  Growth in new users

• 32.6%

  Improvement in cost per new user acquisition

• 13.3%

  Higher expected LTV from newly acquired users

How E.T. Advertisers used automated TikTok solutions to grow new users 47%

• 8.1%

  ROAS lift

• -8.4%

  CPA

Leveraging TikTok's automated performance solutions to scale efficiently through peak season

• 2.08

  ROAS

• 1.68

  ROAS by Day 7

• $1.13

  cost per install

Maximising performance by optimising delivery of creator content

• 300M+

  impressions

• 1.2M+

  Ulta Beauty store visits

• 109M+

  video views of Branded Mission content

Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month

• X12.3

  Increase in Creative Output

• +19%

  CTR

• +6.2%

  ROAS

How Aproria LTD Redefined Creative Efficiency with TikTok’s Avatar API

• 20%

  achieved cost-demand ratio

• 11x

  scaled budget

• 2x

  higher CTR than benchmark

Smart+ helps bonprix track and scale new customer acquisition using the power of AI automation

• 43%

  Lead to Quote ratio (Vs 38% target)

• +7.3%

  Higher "Lead to Quote" ratio vs other platforms

• +36%

  Revenue generated vs other platforms

Driving high quality leads on TikTok

• 5.2x

  Return on Ad Spend (ROAS)

• 50%

  increase in Conversion Rate (CVR)

• 20%

  decrease in Cost Per Acquisition (CPA)

How Cloudpillo's TikTok-first strategy boosted sales during Black Friday and Cyber Week

• +240pp

  CTR vs previous period campaign in VSA format

• -64 pp

  CPA vs previous period campaign in VSA format

• +244pp

  ROAS vs previous period campaign in VSA format

COCUNAT boosts performance through Smart+

• 92x

  more conversions attributed to TikTok*

Behind TIM's strategy to go beyond last-click and calibrate attribution on TikTok

• -34%

  cost per conversion

• -44%

  cost per session

• +31%

  ROAS

More revenue with lower costs for Renner with Smart+ on Black Friday

• 8.2%

  Increase in Conversions

• 5.9%

  Increase in Brand Preference

• 15%

  Lift in Ad Recall

How Basic-Fit used TikTok for a full-funnel campaign that fueled its membership growth and boosted brand sentiment.