Data Sovereignty, State Regulation & Privacy Enhancing Tech

Understanding how TikTok's local initiatives inform global evolution Francis Stones, TikTok's Head of Brand Safety EU, chats with Jade Nester, EU Head of Public Policy & Data, & Dan Kirchgesser, Global Lead, Privacy Enhancing Tech.

We take great care to safeguard our community's information.

When someone joins our community, they entrust us with their information. In line with industry practices, we collect information users choose to provide to us and information that helps the app function, operate securely, and improve people's experience.

Learn more about our dedication to security and privacy

Strengthening security and privacy

At TikTok, we take pride in our security and privacy programs. Our teams work on tough challenges daily and come to TikTok with diverse backgrounds from a number of different sectors, including: law enforcement, banking, technology, and entertainment.

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Strengthening security and privacy

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Beyond Brand Suitability

Teen Well-Being

Creator Authenticity

Industry Advice

Brand Safety Overview

Brand Suitability Overview

Visit the TikTok Brand Safety Studio

Resources

Empowering Advertiser Choice

TikTok Brand Suitability Page

For more on our brand suitability solutions, visit our dedicated TikTok Brand Suitability Page.

Keeping brands safe

TikTok Brand Safety Center

For more on our approach to brand safety, visit the TikTok Brand Safety Center.