Account solutions
TikTok Business Account
Unlock performance insights, creative tools, and exclusive account features you need to grow your business. Learn how to do all of this with a TikTok Business Account.
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The numbers don't lie
68
%
of users look up reviews of a product/brand on TikTok
Source
TikTok Marketing Science Global eCommerce Study 2021 conducted by Material
48
%
of TikTok users are interested in making a purchase on or from TikTok in the next 3 months
Source
TikTok Marketing Science Global eCommerce Study 2021 conducted by Material
55
%
of people on TikTok say TikTok helps them discover new products/brands
Source
TikTok Marketing Science Global Entertainment Study conducted by Material
TikTok World 2025
Couldn't make it LIVE or want to relive the highlights? A full recording is now available.
Tap into TikTok's Business Account features
Learn what works for your audience with analytics
Get clear insights with the Analytics feature. See how your content is performing alongside data on account growth and audience demographics.
Scale your brand presence and build your engagement
Drive sales with business-friendly features
Get inspired with creative tools
How to get started
Download TikTok
1. Download TikTok
Visit the Apple App Store or Google Play Store to download the TikTok app. Once the app is installed and opened, find the Profile icon in the bottom menu bar and click "Sign Up" to register.
2. Set up your free Business Account
In the app, click “...” on the top right of the Profile page, go to Settings and privacy then click Manage account and select Switch to Business Account. Choose the category that best fits your business to receive customized content, events, and solutions.
3. Start creating
Use your new Business Account to create content and explore the world of TikTok. You can check out our suite creative tools to help you get started. Happy posting!
Success stories
Corpse Flower Studio (@corpseflowerstudio)
Introducing Sue, the owner of Corpse Flower Studio. After creating a Business Account, Sue's content flourished! Since then, her account has amassed over 64,400 followers. Follow in Sue's suit and check out her tips for TikTok success.
Corpse Flower Studio (@corpseflowerstudio)
Introducing Sue, the owner of Corpse Flower Studio. After creating a Business Account, Sue's content flourished! Since then, her account has amassed over 64,400 followers. Follow in Sue's suit and check out her tips for TikTok success.
