Types of solutions

Before creating a campaign on TikTok One, it's important to understand the difference between the two available solutions.

	Branded Content from Creators	Creator Content at Scale
Formally known as	TikTok Creator Marketplace	TikTok Creative Challenge
Overview	Pay creators directly No minimum ad spend Work with any creator, with options for any budget	Free ad creative Receive up to 30 creatives at once or weekly Work with creators from a curated list based on your brief
Price	Advertisers pay creators directly (online or offline)	Business Account and Ad Creative: Free (Creators will get ads revenue share paid by our platform) Creator’s personal account Creative: Advertisers make a base payment to creators to post on their personal account + a revenue share paid to creators by the platform
Deliverables	Organic traffic Spark Ads	Ads Creative Spark Ads
Creators recruitment model	Open application campaign Invite creators directly	Post your brief and have creators participate in your campaign
Unique features	Anchors Comprehensive campaign reporting	Option to send creator your product, either by mail or reimbursement (physical product) Anchors Comprehensive campaign reporting