Advertising on TikTok
TikTok accounts
Managing accounts with Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Creative partnerships
TikTok Creative Exchange
TikTok One overview
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- About TikTok One for advertisers
- About TikTok One for creators
- Types of TikTok One Solutions
- How to upgrade to TikTok One
- How to verify your business for TikTok One
- How to connect TikTok One with Business Center
- About payments on TikTok One
- How to manage TikTok One members
- How to set up your TikTok One Brand Profile
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TikTok One campaigns
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- How to create a Branded content with creators campaign in TikTok One
- How to set up a Creator content at scale campaign in TikTok One
- How to find creators to collaborate with in TikTok One using search and filtering
- How to find creators to collaborate with using the creator leaderboard
- About the TikTok One creator score
- How to create a TikTok One shortlist
- About the Private Creator Pool
- About TikTok One Campaign Reporting
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TikTok One assets
TikTok One support
- Ad optimization /
- Creative partnerships /
- TikTok One overview /
Types of TikTok One Solutions
TikTok One provides different solutions depending on your campaign's needs for creatives, collaboration model, and specific features.
TikTok One includes the following solutions:
Branded Content from Creators | Creator Content at Scale | |
Also known as | TikTok Creator Marketplace | TikTok Creative Challenge |
Overview | - Pay creators directly - No minimum ad spend - Work with any creator, with options for any budget | - Free ad creative - Receive up to 30 creatives at once or weekly - Work with creators from a curated list based on your brief |
Pricing | - Advertisers pay creators directly (online or offline) | - Creative is 100% subsidized, advertiser only pays for ad promotion via TikTok Ads Manager |
Deliverables | - Organic traffic - Spark Ads | - Ad creatives - Spark Ads |
Creators recruitment model | - Open application campaign - Invite creators directly | - Post your brief and have creators participate in your campaign |
Unique features | - Anchors. Learn more about TikTok One anchors. - Comprehensive campaign reporting | - Option to send creator your product, either by mail or reimbursement (physical product) - Anchors. Learn more about TikTok One anchors. - Comprehensive campaign reporting |
Learn more from the overview of TikTok One.