Types of TikTok One collaboration solutions
TikTok One provides different solutions depending on your project needs for creatives, collaboration model, and specific features. They include:
Creator marketing: Marketing projects that allow advertisers to start, launch, and manage collaborations for branded content projects. Creator marketing collaborations are best for connecting with a creator or creator-managing partner for a branded content campaign.
Creator content at scale: Helps brands systematically source, product, and optimize creator-led assets within a single platform.
Note: Your business must be verified to create a project in TikTok One. Learn how to verify your business on TikTok One.
Comparison of TikTok One collaboration solutions
| Creator marketing | Creator content at scale |
Overview | - Collaborate with creators or creator - managing partners on a branded content campaign | - Free ad creative - Receive up to 30 creatives at once or weekly - Work with creators from a curated list based on your brief |
Pricing | - Advertisers pay creators directly (online or offline) - No minimum ad spend | - Ad creative is 100% subsidized, advertiser only pays for ad promotion via TikTok Ads Manager |
Deliverables | - Receive a creator-collaborated ad creative for your branded content campaign - Generate organic traffic - Generate Spark Ads | - Receive a large quantity of ad creatives from different creators for usage with ad - Generate Spark Ads |
Creators recruitment model | - Open application project - Invite creators directly | - Post your brief and have creators participate in your project |
