Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Creative partnerships
TikTok Creative Exchange
Get Started with TikTok One
Create a TikTok One Campaign
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- How to set up your TikTok One Brand Profile
- About TikTok One anchors
- How to create a TikTok One Gaming anchor
- How to create a TikTok One App Download anchor
- How to create a TikTok One Webpage anchor
- How to create a TikTok Shop anchor
- How to create a TikTok One campaign with anchors
- Types of TikTok One Solutions
- How to create a Branded content with creators campaign in TikTok One
- How to set up a Creator content at scale campaign in TikTok One
- About Physical Product for TikTok One
- How to create a Physical Product campaign for TikTok One
- About Video Shopping Ads with Catalog for TikTok One
- About Spark Ad recommendations in TikTok One
- How to use Spark Ad recommendations in TikTok One
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Manage campaigns in TikTok One
Working with Creators in TikTok One
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- About working with creators on TikTok One campaigns
- How to access creator information on TikTok One Creator Marketplace
- About the TikTok One creator score
- How to find creators to collaborate with in TikTok One using search and filtering
- How to find creators to collaborate with using the creator leaderboard
- About the Private Creator Pool
- How to create a TikTok One shortlist
- How to work with partners in TikTok One
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TikTok One support
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- How to get support on TikTok One
- TikTok One Policies
- TikTok One Brand Terms of Service
- TikTok One Partner Terms of Service
- TikTok One Brand Code of Conduct
- TikTok One Brand and Creator Agreement
- TikTok One Creative Suite Creator Commercial Terms
- TikTok One Creator Program Terms
- TikTok One Creator Program Privacy Policy
- TikTok One Refund and Cancellation Policy
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- Ad optimization /
- Creative partnerships /
- Create a TikTok One Campaign /
Types of TikTok One Solutions
TikTok One provides different solutions depending on your campaign's needs for creatives, collaboration model, and specific features.
TikTok One includes the following solutions:
Branded Content from Creators | Creator Content at Scale | |
Also known as | TikTok Creator Marketplace | TikTok Creative Challenge |
Overview | - Pay creators directly - No minimum ad spend - Work with any creator, with options for any budget | - Free ad creative - Receive up to 30 creatives at once or weekly - Work with creators from a curated list based on your brief |
Pricing | - Advertisers pay creators directly (online or offline) | - Creative is 100% subsidized, advertiser only pays for ad promotion via TikTok Ads Manager |
Deliverables | - Organic traffic - Spark Ads | - Ad creatives - Spark Ads |
Creators recruitment model | - Open application campaign - Invite creators directly | - Post your brief and have creators participate in your campaign |
Unique features | - Anchors. Learn more about TikTok One anchors. - Comprehensive campaign reporting | - Option to send creator your product, either by mail or reimbursement (physical product) - Anchors. Learn more about TikTok One anchors. - Comprehensive campaign reporting |
Learn more from the overview of TikTok One.