TikTok Creative Exchange
Get Started with TikTok One
Create a TikTok One project
Manage projects in TikTok One
Working with Creators in TikTok One
TikTok One support
TikTok One for creators
TikTok One provides different solutions depending on your project needs for creatives, collaboration model, and specific features.
TikTok One includes the following solutions:
Branded Content from Creators | Creator Content at Scale | |
Also known as | TikTok Creator Marketplace | TikTok Creative Challenge |
Overview | - Pay creators directly - No minimum ad spend - Work with any creator, with options for any budget | - Free ad creative - Receive up to 30 creatives at once or weekly - Work with creators from a curated list based on your brief |
Pricing | - Advertisers pay creators directly (online or offline) | - Creative is 100% subsidized, advertiser only pays for ad promotion via TikTok Ads Manager |
Deliverables | - Organic traffic - Spark Ads | - Ad creatives - Spark Ads |
Creators recruitment model | - Open application project - Invite creators directly | - Post your brief and have creators participate in your project |
Unique features | - Anchors. Learn more about TikTok One anchors. - Comprehensive project reporting | - Option to send creator your product, either by mail or reimbursement (physical product) - Anchors. Learn more about TikTok One anchors. - Comprehensive project reporting |
For Branded Content from Creators, you can choose from two project types:
Standard project: You can customize your project using the full suite of Creator Marketplace features.
Lite project: You can create a project in steps and leverage basic features.
Standard project | Lite project | |
Project set-up | Full control & all customizable features | Easy creation, but limited features |
Project reporting | Full | Full |
Manage projects on platform | ✔️ | ✔️ |
Approve videos | ✔️ | ✔️ |
Negotiate and review terms | ✔️ | |
Ability to use pay on TikTok One | ✔️ | |
Comment, Gaming & App Download anchor | ✔️ | |
Complete offline collaborations using Invite Links | ✔️ | |
Invite creators to collaborate directly through TikTok One | ✔️ |
Learn more from the overview of TikTok One.