Types of TikTok One collaboration solutions
TikTok One provides different solutions depending on your project needs for creatives, collaboration model, and specific features. They include:
Creator marketing: Marketing projects that allow advertisers to start, launch, and manage collaborations for branded content projects. Creator marketing collaborations are best for collaborating with a creator or creator-managing partner for a branded content campaign.
Creator content at scale: TikTok helps brands systematically source, produce, and optimize creator-led assets within a single platform.
Partner Exchange: Collaborate with TikTok's network of trusted creative partners who specialize in producing top-performing TikTok videos, ensuring quality content for your campaigns.
Note: Your business must be verified to create a project in TikTok One. Learn how to verify your business on TikTok One.
Comparison of TikTok One collaboration solutions
| Creator marketing | Creator content at scale | Partner Exchange |
Overview | - Collaborate with creators or partners who manage creators on a branded content campaign | - Free ad creative - Receive up to 30 creatives at once or weekly - Collaborate with creators from a curated list based on your brief | - Collaborate with creative partners such as creative production agencies to produce a creative asset for your campaign - Source, match with, and process deliverables by a creative partner based on a project brief |
Pricing | - Creators are paid directly (either online by TikTok or offline by you) - No minimum ad spend | - Ad creative is 100% subsidized, advertiser only pays for ad promotion via TikTok Ads Manager | - Varies based on project, with subsidies available for qualified advertisers |
Deliverables | - Receive a creator-collaborated ad creative for your branded content campaign - Generate organic traffic - Generate Spark Ads | - Receive a large quantity of ad creatives for usage with ads - Generate Spark Ads | - Standard package: Creative production and asset delivery based on pre-configured options and add-on services - Custom brief: Fully custom brief that delivers branded content with creators, fully managed by partners. |
Creators recruitment model | - Open application project - Creators are invited directly | - Post your brief and have creators participate in your project | - Work through creative agencies who collaborate with and manage creators for production where requested by the advertiser |
