English
Create an Ad

Creative partnerships

  1. Ad optimization /
  2. Creative partnerships /
  3. Create a TikTok One project /

Types of TikTok One projects

Last updated: July 2025

TikTok One provides different solutions depending on your project needs for creatives, collaboration model, and specific features.


TikTok One includes the following solutions:


Branded Content from Creators

Creator Content at Scale

Also known as

TikTok Creator Marketplace

TikTok Creative Challenge

Overview

- Pay creators directly

- No minimum ad spend

- Work with any creator, with options for any budget

- Free ad creative

- Receive up to 30 creatives at once or weekly

- Work with creators from a curated list based on your brief

Pricing

- Advertisers pay creators directly (online or offline)

- Creative is 100% subsidized, advertiser only pays for ad promotion via TikTok Ads Manager

Deliverables

- Organic traffic

- Spark Ads

- Ad creatives

- Spark Ads

Creators recruitment model

- Open application project

- Invite creators directly

- Post your brief and have creators participate in your project

Unique features

- Anchors. Learn more about TikTok One anchors.

- Comprehensive project reporting

- Option to send creator your product, either by mail or reimbursement (physical product)

- Anchors. Learn more about TikTok One anchors.

- Comprehensive project reporting


For Branded Content from Creators, you can choose from two project types:

  • Standard project: You can customize your project using the full suite of Creator Marketplace features.

  • Lite project: You can create a project in steps and leverage basic features.



Standard project

Lite project

Project set-up

Full control & all customizable features

Easy creation, but limited features

Project reporting

Full

Full

Manage projects on platform

✔️

✔️

Approve videos

✔️

✔️

Negotiate and review terms

✔️


Ability to use pay on TikTok One

✔️


Comment, Gaming & App Download anchor

✔️


Complete offline collaborations using Invite Links


✔️

Invite creators to collaborate directly through TikTok One

✔️



Learn more from the overview of TikTok One.

Related Articles
How advertisers can upgrade to TikTok One
About TikTok One for advertisers
How creators can upgrade to TikTok One