Types of TikTok One projects

Last updated: August 2025

TikTok One provides different solutions depending on your project needs for creatives, collaboration model, and specific features.

Note: Your business must be verified to create a project in TikTok One. Learn how to verify your business on TikTok One.

TikTok One includes the following projects:

	Branded Content from Creators	Creator Content at Scale
Also known as	TikTok Creator Marketplace	TikTok Creative Challenge
Overview	- Pay creators directly - No minimum ad spend - Work with any creator, with options for any budget	- Free ad creative - Receive up to 30 creatives at once or weekly - Work with creators from a curated list based on your brief
Pricing	- Advertisers pay creators directly (online or offline)	- Creative is 100% subsidized, advertiser only pays for ad promotion via TikTok Ads Manager
Deliverables	- Organic traffic - Spark Ads	- Ad creatives - Spark Ads
Creators recruitment model	- Open application project - Invite creators directly	- Post your brief and have creators participate in your project
Unique features	- Anchors. Learn more about TikTok One anchors. - Comprehensive project reporting	- Option to send creator your product, either by mail or reimbursement (physical product) - Anchors. Learn more about TikTok One anchors. - Comprehensive project reporting

For Branded Content from Creators, you can choose from two project types:

Standard project: You can customize your project using the full suite of Creator Marketplace features.
Lite project: You can create a project in steps and leverage basic features.

	Standard project	Lite project
Project set-up	Full control & all customizable features	Easy creation, but limited features
Project reporting	Full	Full
Manage projects on platform	✔️	✔️
Approve videos	✔️	✔️
Negotiate and review terms	✔️
Ability to use pay on TikTok One	✔️
Comment, Gaming & App Download anchor	✔️
Complete offline collaborations using Invite Links		✔️
Invite creators to collaborate directly through TikTok One	✔️