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  • Basics
    • Beginner's Guide
      • Advertising on TikTok Ads Manager
      • TikTok Advertiser Tools and Terms
    • Advertising Guidelines
      • TikTok Ads - First Things to Note
      • TikTok Advertising Policies - Ad Creatives & Editorial
      • TikTok Advertising Policies - Prohibitions & Restrictions
      • Ad Review Checklist
      • iOS 14 Guidance
      • Branded Content Policy
  • Ads
    • Get Started
      • TikTok Ads Manager Platform Structure
      • Ad Campaign Structure
      • Create a TikTok Ads Manager Account
    • Create a Campaign
      • How to Create a Campaign
      • Advertising Objectives
      • Budget
      • Reach & Frequency
    • Create an Ad Group
      • How to Create an Ad Group
      • Placements
      • Ad Targeting
      • Retargeting
      • Audiences
      • Custom Audiences
      • Lookalike Audiences
      • Audience Integrations
      • Bidding Types
      • App Event Optimization
    • Create an Ad
      • How to Create an Ad
      • Ad Formats
      • Creative Tools
      • Bulk Import & Export
      • Catalog Sales Ads
      • Lead Generation
    • About Creative
      • Creative Center
  • Management
    • Manage Your Ads
      • Preview Ads
      • Edit Ad Settings
      • Review Status
      • Change Logs
      • Notification Center
      • Marketing API
      • Support
      • Comment Management
    • Business Center Settings
      • TikTok Business Center
      • Agency Business Center
      • Business Center Partners
    • Optimization
      • Split Testing
    • Integrations
      • Shopify
      • TikTok Business Account
    • TikTok For Business Account Settings
      • User Settings
      • Linking a TikTok Account
  • Measurement
    • Event Manager
      • Track Website Events
      • Track In-app Events
    • Data Monitor
      • View Ad Performance
      • Reporting
    • TikTok Supported Third Parties
      • TikTok Supported Third Parties
  • Billing
    • Payment Settings
      • Payment Methods for Topping Up
    • Charges
      • Taxes
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    • Promotions
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  • Resources
    • FAQs
      • Account
      • Ads
      • Billing
    • Reporting Metrics
      • TikTok Ads Manager Reporting Metrics
How can we help you?
Basics
Ads
Management
Measurement
Billing
Resources
Beginner's Guide
Advertising on TikTok Ads Manager
TikTok Advertiser Tools and Terms
Advertising Guidelines
TikTok Ads - First Things to Note
TikTok Advertising Policies - Ad Creatives & Editorial
TikTok Advertising Policies - Prohibitions & Restrictions
Ad Review Checklist
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Top Articles
Advertising on TikTok Ads Manager
TikTok is the leading destination for short-form mobile video, providing content that is exciting, spontaneous, and genuine. As one of the most popular apps in the world, TikTok provides companies an opportunity to reach a large community of users who prioritize entertainment and authenticity.
Placements and Available Locations
Placements and Available Locations on TikTok Ads
TikTok Ads Structure
A TikTok Ads is made up of three levels: Campaign, Ad Group, Ad. Below we will go through how these three levels will work together to create an overall positive advertising campaign!
Set up a Campaign
TikTok Ads Manager structures ads into three parts: campaigns, ad groups, and ads. Creating a campaign is the first step where you will need to set up your advertising objective, campaign name and budget. The information below will guide you on how to properly set up your campaign.
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