关于 TikTok 广告管理平台中的广告免责声明

借助 TikTok 广告管理平台上的广告免责声明切换功能，你可以在信息流广告的底部而不是在广告创意中添加免责声明标签。你可以自行决定添加广告免责声明，但在一些情况下，我们建议你使用免责声明，而在一些情况下，我们要求你使用免责声明。

• 建议免责声明：提供处方和安全信息的品牌药品广告、展示融资条款和规则的汽车融资广告。

• 强制性免责声明：AI 生成、合成或经过篡改的媒体内容。这包括完全由 AI 生成的图片、视频或音频，或者经过 AI 大幅修改的具有真实来源的材料。

详细了解针对合成和经过篡改的媒体内容的特定要求和指南。

Key concepts

• The disclaimer will show at the bottom of the in-feed video for the duration of the ad.

• You can run ads using disclaimers as Spark Ads or non-Spark Ads.

• Currently, there only data available for the clickable disclaimers is the Pixel on the webpage(s) to track events.

Types of TikTok disclaimer toggles

There are three types of disclaimers: standard, clickable, and AI-generated content:

• Standard disclaimer is a text-only disclaimer with a maximum of 90 characters.

• ​Clickable disclaimer allows for a maximum of three clickable links to externally hosted web pages containing disclaimer information. This option has a maximum of 40 characters between the three-link titles.

  

  • Clickable disclaimer interaction example:

    
    
    
    

• AI-generated content disclaimer adds a textual disclosure label indicating that the ad includes AI-generated content.

  
  
  

  • Label explanation upon click:

    

Learn more about how to add disclaimers in TikTok Ads Manager.