How to add disclaimers to ads in TikTok Ads Manager

The disclaimer toggles features on TikTok Ads Manager enable you to quickly add a disclaimer label to the bottom of your in-feed ads, instead of creating and incorporating within the ad creative. To understand an overview, learn more about ad disclaimers in TikTok Ads Manager.

Note: These features may not be available to all customers. For more information, please contact your sales representative.

How to apply standard and clickable disclaimers

1. Go to TikTok Ads Manager and create a campaign.

2. At the campaign level, select an advertising objective. Currently, the supported objectives are Reach, Video Views, Traffic, Conversions, App Promotion, and Lead Generation. Complete the rest of the campaign setup and click Continue.

3. At the ad group level, choose Select Placement and keep TikTok selected while deselecting the other options. Complete the rest of the ad group setup, and click Next. Note: The feature will not appear in the ad details module if other placements are selected.

4. At the ad level, you should now see the disclaimer option in the Ad details module. Click Add Disclaimer.

   • To create a standard disclaimer, type the disclaimer (maximum 90-characters), and click Confirm.

   • To create a clickable disclaimer, click the Clickable tab.

   • Next, enter the link text and URL.

   • To add additional clickable disclaimers, click Add more clickable text and fill in the information, then click Confirm.

5. Complete the rest of the ad setup and click Submit to send the ad for ad review. You may monitor the status of the ad on the Campaign tab.

   
   
   

Note: For Android ads using a PDF as their clickable link, you must host the PDF on a third-party service, such as Google Docs Viewer due to Android system limitations.

How to apply AI-generated content disclaimers

First, advertisers need to assess if their ads contain AI-generated content that meet the criteria for disclosing the use of AIGC on TikTok ads. The below conditions must all be met for the ad:

• Is a TikTok ad

• Is not a Spark ad

  • As Spark ads live organically on TikTok, they must follow the TikTok Community Guidelines policy for AI-generated content disclosure. Follow these instructions to disclose.

• Content includes image, video, or audio that is either completely AI-generated or significantly modified by AI. We have specific requirements and guidelines for synthetic and manipulated media in our article about misleading and false content.

After verifying the above conditions, use the AI-generated content disclaimer feature in TikTok Ads Manager under the Ad creation part of the campaign creation process:

1. Create a campaign or go to an existing campaign.

2. Under the ad creation process, check the toggle This ad contains AI-generated content.

   
   
   

3. Click Submit after you are done with the ad creation process.

   • Note: After you submit, you cannot change the toggle or unselect it unless you change the video or image. Any new campaign creation, including campaign duplication, will reset the AI-generated content disclaimer toggle, even if you reuse an ad that you previously used this toggle for.

Inappropriate use of disclaimers

For any custom text in disclaimers, the disclaimer feature can be used only for providing disclaimer information. Incorrect use of the feature will result in the rejection of the ad during ad review.

For more information about our policies regarding ads using disclaimers, please see our "Ad Creative" policies.