归因分析 - 如何在 TikTok 广告管理平台上查看“效果比较”分析

最終更新：2025 年 5 月

借助“效果比较”分析功能，你可以比较不同归因窗口期的点击和观看归因报告。可以评估在更长的归因窗口期内捕捉的额外转化，并核对 TikTok 广告管理平台和末次点击归因模型（仅报告同一会话、基于点击的转化）之间的报告差异。

Before you begin

Before you create a Website Traffic audience:

  • You must set up the TikTok Pixel and define the event you want to track. Learn more about TikTok Pixel.

  • You need a minimum audience size of 1,000 to target Custom Audiences in an ad group.


How to create a Website Traffic audience

To create a Website Traffic audience:

  1. Go to the Audience section under Tools.

  2. Click on Create Audience.

  3. Choose Custom Audience.

  4. Select Website Traffic.

  5. Under Include, select the type of event and time period and pixel name/ID.

Note: We provide various lookback windows.

  1. Click the Add more rules icon.

  2. Choose Broaden Audience to create an audience with one event type OR another event type, or Narrow Audience to create an audience with one event type AND another event type.

  3. Click Exclude People and enter the event type and time period if you want to exclude certain users from being added to your list. Skip this step if you want to include everyone.

  4. Turn on/off Auto-Refresh. The default status of the auto-refresh toggle is turned on for custom audiences. Learn more about custom audience auto-refresh.

  5. Name your audience.

  6. Click Confirm to create the audience.