About the Brand Check process
According to TikTok Advertising policy, we do not allow ad content and landing pages to display or promote counterfeit products. For more information, read our Intellectual Property Infringement Policy.
When the content of your advertisement includes third-party brand names, trademarks, or logos, you may be required to go through the Brand Check process. You will be notified through an inbox notification in TikTok Ads Manager or an email.
Brand Check allows you to verify yourself as a brand owner or authorized promoter, or confirm in any other way that you are entitled to promote brand authentic product(s) on TikTok Ads by submitting supporting documents and explanations.
TikTok Ads will pause your advertisement until you complete the Brand Check process. Failure to submit required documents before the deadline will cause your ad account to be suspended.
How to complete Brand Check
TikTok Ads will notify you via an in-account notification or an email when you need to go through Brand Check. To resolve the issue and continue to run your advertisement, you will need to complete Brand Check following the steps below by the required deadline.
Log in to TikTok Ads Manager.
Select the Tools tab.
Select Account setup under Settings.
Select Documents on the left navigation menu.
Choose Integrity documents.
Select your identity:
Trademark Owner: If you are the registered trademark owner.
Authorized Promoter: If you do not own the trademark but have been authorized to promote/sell the products.
Others: If you do not fall into either of the above two categories, e.g. you are a re-seller, second-hand dealer, etc..
I am not selling this brand: If you are just promoting instead of selling the product, or you are not promoting the products of this brand in this particular advertisement.
Submit the necessary documents based on your identity.
Provide an explanation of your relationship with the brand and your documents in the Comments text box if needed.
Click Submit. By submitting, you guarantee that any information you provide is accurate, up-to-date, and complete. Note: After you click submit, you are no longer able to submit additional materials.
Document requirements
You are required to provide documentation or explanation to prove that you are entitled to or authorized to promote genuine branded products. Acceptable documents include:
Trademark ownership documents:
Trademark Registration Certificates
Extract or copy of the trademark information from relevant Trademark office
Other written proof
Authorization or license documents, along with a trademark certificate (if available):
Letter of Authorization
Distribution Agreement/Letter
Advertisement Agreement/Letter
License Agreement
Statement from brand owner
Other written proof
Proof of purchase and inventory:
Invoice, receipt
Sales contract
Customs form
Purchase order
Clear images of the actual products and packaging
Proof of inventory of the products
Etc.
Notes
Accepted formats for images and files include: PNG, JPEG, JPG, and PDF.
You can upload a maximum of 10 files or images.
Each file or image must not exceed 10MB.
You may provide an explanation for your documents or the reason why you could not provide any document.
Example documents
Timeline for Brand Check
You are required to complete the Brand Check submission process within 7 days. It can take up to 2 business days for TikTok to review and approve your Brand Check submission. You will get a confirmation notification when the Brand Check process is complete.
Troubleshooting Brand Check
You will not pass the Brand Check if:
You fail to submit any documents or explanations within the deadline described above.
Your documents or explanations do not meet our requirements.
Reasons include but are not limited to:
The documents were expired.
Your trademark is invalid.
The brand shown in the advertisements do not match the brand in your documents.
Your business name does not match the name shown on the documents.
Your authorization documents restrict you from advertising or selling branded products in the target country/region.
Your proof of purchase does not match the inventory of the products in the advertisement/landing page.
Your documents are forged.
The product in the advertisement is confirmed as counterfeit.
Your advertisement contains other intellectual property infringement content or other violations of our Advertising policies.
What happens if I do not pass Brand Check?
TikTok will pause your advertisement during the Brand Check process. Your advertisement will be rejected and your ad account may be suspended if you do not pass Brand Check. You'll receive an in-account notification and email notification if you do not pass Brand Check.
How can I appeal if I do not pass Brand Check?
If your ad account was suspended due to Brand Check and you think the suspension was a mistake, you can submit an appeal to Customer Support. If you don't submit an appeal within 180 days after your account has been suspended, your appeal will not be reviewed. For more details, visit here.
