Intellectual Property Infringement

Principle

At TikTok, we prioritize safeguarding creators and their original products. Ads that infringe on the intellectual property rights of others, including copyright, trademark, and distributing or selling counterfeit goods, are not allowed.

Copyright and trademark

Policy

We do not allow the use of third-party brands without authorization. Visit our Help Center to read more about our Intellectual Property Infringement Rules for Ads.

Examples of what is not allowed:

• Use of clips from any unauthorized media sources to promote your product or service

• Display or use of unauthorized third-party names, logos, or brands in a way that could mislead users about your brand affilitation

Counterfeit

Policy

We do not allow ad content and landing pages to display or promote counterfeit products. The promotion, sale, solicitation, or facilitation of counterfeit products, replicas, and imitations such as pirated digital products without authorization of the brand owner or trademark owner.

Examples of what is not allowed:

• Non-genuine products passed off as genuine goods of a brand or trademark owner

• Replicas, imitations, or similar unauthorized items

TikTok elements

Policy

We do not allow ad content and landing pages to display elements related to TikTok, such as the TikTok logo or descriptions like "TikTok Bestseller". We also do not allow attempts to imply any sponsorship, endorsement, or partnership with TikTok or ByteDance products without our permission.