As part of our ongoing efforts to streamline brand safety and create cohesion for advertisers, we have launched the Brand Safety Hub on TikTok Ads Manager. This one-stop shop offers our first-party solutions, including TikTok Inventory Filter and Suitability Controls such as Category Exclusion and Vertical Sensitivity. The hub offers you a streamlined workflow, allowing you to define brand safety and suitability settings at the account level and define your default settings for future campaigns. This solution is for advertisers that know their preferences and want them automatically applied with fewer steps.
Using Brand Safety Hub
You can access the Brand Safety Hub in TikTok Ads Manager on the Campaign Creation page at the ad group level or by clicking the Tools module, then clicking Settings to find Brand Safety Hub.
You have the ability to set default account level settings across all first-party brand safety tools including TikTok Inventory Filter and Suitability Controls such as Category Exclusion and Vertical Sensitivity.
When creating a new ad group, account level settings will be applied to all new campaigns utilizing objectives supported by Inventory Filter.
If you do not define customized default settings in the Brand Safety Hub, it will revert to system default settings and you can edit them as needed.
Historical ad groups will not be affected by new account level control.
Ad group settings can override account level control.
Availability
Regions: All regions where TikTok Ads Manager is available
Platform: TikTok Ads Manager
Buying Format: Brand Auction with Reach/Video View/Community Interaction (including Pulse Suite) and Performance Auction with Traffic/App Promotion/Web Conversion/Lead Generation
Placement type: TikTok only, within the #ForYou feed
Ad Format: Both Spark ads and Non-Spark ads are supported