The Enterprise Business Center's multi-tier setup helps large brands and agencies with complex structures to keep everything organized and manageable.

The Target Frequency tool provides you with the capability to align your campaigns with internal frequency goals and TikTok’s frequency best practices. This new level of control leads to more predictable campaign outcomes and helps you achieve your advertising goals more effectively.

The travel industry is fast-paced and highly seasonal, making it essential to reach high-intent travelers at just the right moment. With TikTok’s Travel Ads, travel brands, marketplaces, and service providers can automatically promote their hotel rooms, flight routes, and destinations to interested users based on behavior and preferences. Built on catalog-based advertising and powered by Smart+ automation, Travel Ads simplify the process of scaling dynamic campaigns while personalizing the travel experience.

Engaged Session is a new optimization goal that can help you bring high-intent users to your website. These users will remain engaged with your website for at least 10 seconds after the page fully loads or they'll navigate to another page on your website.

Search Center is a centralized space to plan, launch, and optimize your Search Ad Campaigns. This hub brings together tools like Keyword Planner, Negative Keywords, and Branded Search Hub to help you streamline your advertising workflows.

Optimize your advertising potential by pairing LIVE GMV Max Target ROI campaigns with Creative Boost. This powerful feature lets you allocate additional budget to specific videos you want to test or promote, ensuring they get the visibility they deserve.