Creative partnerships
How to create a Branded content with creators project in TikTok One
Branded content with creators is a type of TikTok One project that allows you to work with any creator for branded or sponsored content.
You can only view and create projects within the countries or regions included in your current region. You will have to copy the same project to different regions and view only the collaboration information of creators from your current region. Learn more about how to access creator information on TikTok One.
How to create a Branded content with creators project in TikTok One
Note: Your business must be verified to create a Standard project. Learn how to verify your business on TikTok One.
To create a Standard project:
Log in to your TikTok One account.
Go to Projects, click Create project.
Select Branded content with creators.
Select Standard.
Enter Brand and Contact information.
Enter your Project details, including Project name and Project description.
Select the country where the creators you will collaborate with are located.
Select the language that will be used in your project and creatives.
Select how you would like to distribute your Ad creatives:
Creator account: Creative will be posted by creators.
Business account: Creative delivered as an ad to be posted on your Business Account.
Select the desired ad authorization period (if applicable).
Select and add an Anchor (if applicable).
Link TikTok Ads Manager account if you plan to use Spark creative.
Enter Product name and Product description.
Click Next.
Enter Video preferences to provide suggestions for what you’d like to see in the video to creators.
Upload reference videos for inspiration.
Select Payment details. You can select from the following:
Base pay: You will pay creators for their creatives.
TikTok One account: Pay securely on TikTok One.
Off-platform: Pay privately outside of TikTok One.
Product gifting: Turn this on if you did or will provide a complimentary gift to creators.
Promotional code: Link the project to a promotional event to get ad credit.
Review project details and click Submit.
Note: You can edit your project until the brief is shared with creators.
You can invite creators by using a shortlist, the Explore page, or create an Open Application to let creators apply to your project. Open Applications allow creators to come to you by submitting applications in response to your posted project.
To set up an Open application:
After submitting your project, click Set up open application.
Select the number of creators you are looking for along with the category.
Add in advanced preferences and screening questions to get to more relevant creators.
Set your video delivery and posting dates.
Set your payment preference:
Tiered: Set a different proposed payment for each creator, based on their follower count.
Flat: Set the same proposed payment for every creator who applies to this project.
Review and Confirm open application details to send out to the Creator Marketplace.
To create a Lite project:
Log in to your TikTok One account.
Go to Projects, click Create project.
Select Branded content with creators.
Select Lite.
Add your Project details, including Brand name, Project name and Project description.
Select the Project country where the creators you will collaborate with are located.
Select the desired ad authorization period (if applicable).
Select and add an Anchor (if applicable).
Select the TikTok Ads Manager account you will be using to Spark creatives (if applicable).
Review project details and click Submit.
Share the fast invite link or project link found on the project overview page with creators to start collaborating.
With creators from multiple regions participating in your project, you'll be able to see the project on all regions. The project for each region will only show the collaboration information of creators from the current region. Learn how to access creator information on TikTok One.
