How to create a Branded content with creators campaign in TikTok One

Branded content with creators is a type of TikTok One campaign that allows you to work with any creator for branded or sponsored content.

You can only view and create campaigns within the countries or regions included in your current region. You will have to copy the same campaign to different regions and view only the collaboration information of creators from your current region. Learn more about how to access creator information on TikTok One.

How to create a Branded content with creators campaign in TikTok One

Note: Your business must be verified to create a Standard campaign. Learn how to verify your business on TikTok One.

To create a Standard campaign:

1. Log in to your TikTok One account.

2. Go to Campaigns, click Create campaign.

3. Select Branded content with creators.

4. Select Standard.

5. Enter Brand and Contact information.

6. Enter your Campaign details, including Campaign name and Campaign description.

7. Select the country where the creators you will collaborate with are located.

8. Select the language that will be used in your campaign and creatives.

9. Select how you would like to distribute your Ad creatives:

   • Creator account: Creative will be posted by creators.

   • Business account: Creative delivered as an ad to be posted on your Business Account.

10. Select the desired ad authorization period (if applicable).

11. Select and add an Anchor (if applicable).

12. Link TikTok Ads Manager account if you plan to use Spark creative.

13. Enter Product name and Product description.

14. Click Next.

15. Enter Video preferences to provide suggestions for what you’d like to see in the video to creators.

16. Upload reference videos for inspiration.

17. Select Payment details. You can select from the following:

    • Base pay: You will pay creators for their creatives.

    • TikTok One account: Pay securely on TikTok One.

    • Off-platform: Pay privately outside of TikTok One.

    • Product gifting: Turn this on if you did or will provide a complimentary gift to creators.

    • Promotional code: Link the campaign to a promotional event to get ad credit.

18. Review campaign details and click Submit.

    • Note: You can edit your campaign until the brief is shared with creators.

You can invite creators by using a shortlist, the Explore page, or create an Open Application to let creators apply to your campaign. Open Applications allow creators to come to you by submitting applications in response to your posted campaign.

To set up an Open Application:

1. After submitting your campaign, click Set up open application.

2. Select the number of creators you are looking for along with the category.

3. Add in advanced preferences and screening questions to get to more relevant creators.

4. Set your video delivery and posting dates.

5. Set your payment preference:

   • Tiered: Set a different proposed payment for each creator, based on their follower count.

   • Flat: Set the same proposed payment for every creator who applies to this campaign.

6. Review and Confirm Open Application details to send out to the Creator Marketplace.

To create a Lite Campaign:

1. Log in to your TikTok One account.

2. Go to Campaigns, click Create campaign.

3. Select Branded content with creators.

4. Select Lite.

5. Add your Campaign details, including Brand name, Campaign name and Campaign description.

6. Select the Campaign country where the creators you will collaborate with are located.

7. Select the desired ad authorization period (if applicable).

8. Select and add an Anchor (if applicable).

9. Select the TikTok Ads Manager account you will be using to Spark creatives (if applicable).

10. Review campaign details and click Submit.

11. Share the fast invite link or campaign link found on the campaign overview page with creators to start collaborating.

With creators from multiple regions participating in your campaign, you'll be able to see the campaign on all regions. The campaign for each region will only show the collaboration information of creators from the current region. Learn how to access creator information on TikTok One.