How to create a Branded content with creators project in TikTok One

Last updated: November 2025

Branded content with creators is a type of TikTok One project that allows you to work with any creator for branded or sponsored content.


You can only view and create projects within the countries or regions included in your current region. You will have to copy the same project to different regions and view only the collaboration information of creators from your current region. Learn more about how to access creator information on TikTok One.

Before you begin

Your business must be verified to create a project in TikTok One. Learn how to verify your business on TikTok One.

To set up an Open application:

  1. After submitting your project, click Set up open application.

  2. Select the number of creators you are looking for along with the category.

  3. Add in advanced preferences and screening questions to get to more relevant creators.

  4. Set your video delivery and posting dates.

  5. Set your payment preference:

    • Tiered: Set a different proposed payment for each creator, based on their follower count.

    • Flat: Set the same proposed payment for every creator who applies to this project.

  6. Review and Confirm open application details to send out to the Creator Marketplace.