About Bulk Import & Export for Smart+ Campaigns
Bulk Import & Export now supports Smart+ Campaigns. Instead of manually entering details in TikTok Ads Manager, you can set up and manage your ads using a CSV or Excel file. This feature is accessible from the left-hand menu in TikTok Ads Manager under the Bulk Import/Export entry point.
Features
Bulk Import & Export offers fields across Campaign, Ad Group, and Ad levels. The following are additional features for Bulk Import & Export with Smart+ Campaigns:
At the Campaign level
Campaign type: Expanded options for App Promotion, Sales, and Lead Generation.
Sales destination: New sales channel options - Website, App, Website + App.
Use Catalog: Simplified On/Off toggle with updated description.
Campaign Budget Type: Enforced rules when CBO is turned on, including uniformity across ad groups.
Campaign Budget Amount: Required if CBO is enabled.
At the Ad Group level
Optimization location: Expanded options for Lead Generation (TikTok Direct Messages, Support website, instant form, Phone Calls) and Sales (App).
Optimization location – data connection: Available for certain Sales objectives.
Optimization event: Optimize for events such as Add to Cart, Purchase, View Content.
Deep funnel optimization: Advanced ranking for Lead Generation campaigns.
Ad Group budget type and amount: Updated requirements based on CBO settings.
Bid strategy and bid: Enhanced rules depending on budget type and campaign objective.
At the Ad level
Setup ad with catalog: Build ads using catalog data.
Identity Type Ex/Identity ID Ex: Match multiple creators' posts with correct IDs.
Ad format: Smart+ added as a supported option.
Video name: Support for bulk uploading multiple video creatives (up to 45,000 per campaign).
Smart+ creative auto-pull: Automatically pull top-performing creatives.
Post ID: Multiple post IDs supported for Smart+.
Music sharing: Control whether others can reuse your music.
Stitch and Duet: Toggle features for specific objectives.
TikTok Multilingual tool: Enable/disable multilingual support.
Selling points: Highlight unique selling points for your product.
Deferred deeplink: Indicate deferred deep link URLs.
AI-generated content field: Required declaration for creatives with AI content.
Destination: Web URL option for Lead Generation.
Text: Support for multiple ad texts (up to 5).
Web URL: Automatically populated when Website URL is selected.
Catalog creative settings: Choose creative formats (video, carousel, image).
Creative enhancements: Customize settings like product info or image formats.
Creative enhancement automation: Apply automated upgrades (e.g., Improve quality, Translate and dub).
Catalog videos – template selection: Choose template IDs or default to all.
Product information: Pull product details from Catalog, Shopify, or customize manually.
