Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
- Advertising policies
Advertising policy resources
Privacy practices and policies
Create an ad
How to create an ad
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- How to create an ad in TikTok Ads Manager
- How to copy an ad in TikTok Ads Manager
- About Call-To Action Buttons on your ads
- Best practices for your landing page
- About ad disclaimers in TikTok Ads Manager
- How to add disclaimers to ads in TikTok Ads Manager
- How to add URL parameters to your website URL in TikTok Ads Manager
- How to troubleshoot ad creation in TikTok Ads Manager
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Bulk edit ads
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- About Bulk Import & Export
- How to use the Bulk Edit feature in TikTok Ads Manager
- How to edit ads using Bulk Import & Export in TikTok Ads Manager
- How to create ads with the Bulk Import feature using a reference file
- How to create ads with the Bulk Import feature using a blank template
- How to troubleshoot bulk export issues
- How to troubleshoot bulk import issues
- How to Use Auto-Fix for Imported Ads
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Preview ads
Call to Action buttons
Instant Pages
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- About Instant Pages
- How to create an Instant Page
- About Reporting for Instant Pages
- How to access the Instant Page library
- Best Practices for Instant Pages
- Specifications for customizing an Instant Page
- Instant Page best practices for entertainment and media industries
- About the Instant Pages Contact Template
- How to set up the Contact Template for Instant Pages
- How to track offsite web events from an Instant Page
- How to track offsite app events from an Instant Page
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- Ad creation /
- Create an ad /
- Bulk edit ads /
How to create ads with the Bulk Import feature using a reference file
The Bulk Import feature allows you to create ads by uploading a CSV or Excel file with your campaign, ad group, and ad data to TikTok Ads Manager.
The following are template preparation requirements:
Template Structure (Header):
Do not delete or edit any headers: Your file will fail to import if these are changed.
Not all fields are mandatory: You can leave certain fields blank
Automated Creative Optimization Ads:
Non-ACO Creative: One Ad per row
ACO Creative: One Ad Group per row
File Size:
Max 2MB
500 rows
Go to Ads Manager.
Click Campaign at the top of your dashboard.
Click the checkmark next to the campaign, ad group or ad you want to use as a reference.
Click Bulk Import & Export. Find Export and click Selected Ads. You can also export all of your ads at once.
Click the Export Ads icon.
Your export will include two sheets:
Ads
Export Issues
Open your export file.
Make desired edits. You can duplicate rows to copy all the settings of an existing ad. You can create as many rows as you want. We recommend 500 rows.
rows = ads
To create new ads, remove the Campaign, Ad-Group, and Ads IDs.
Adjust the start time.
Name and save the file.
To import your file, go to Ads Manager and click Campaign.
Click Bulk Import & Export.
Click Import Ads.
Choose your CSV or Excel file and click Upload.
Your ads will appear in the Campaign tab. To learn more, visit How to Create Ads Using a Blank Template.