How creators can be discovered for collaborations through TikTok Content Suite

Last updated: December 2025

TikTok Content Suite automatically surfaces high-quality creator videos to advertisers. Advertisers use Content Suite to discover creator content for use in ad campaigns.

Benefits to creators

  • Get discovered - Content Suite surfaces creator content across the TikTok platform that is most relevant for an advertiser's brand and campaign.

  • Collaborate - Once relevant content is chosen, Content Suite enables quick authorization and collaboration between brands and creators, potentially expanding a creator's footprint through the brand's campaign.

  • Monetization - Receive rewards for high-quality content that you've already made!