About TikTok One creator payment models

Last updated: March 2026

TikTok One projects can pay creators under different payment models, with various stipulations or requirements.


TikTok One project payment models

  1. Base pay only: These are projects where TikTok will pay creators a flat fee based on the number and types of deliverables. These can be negotiable or non-negotiable. This information will be found in the project details.

  2. Revenue share only: These are projects where TikTok determines and pays to creators an amount according to the published video's performance and the advertiser's ad spend. This is for in-feed ads only. Learn more about different creator deliverables for TikTok One.

  3. Base pay + revenue share: these are projects where creators will receive both a flat fee for the video and additional payment based on the video's performance and the advertiser's ad spend. These are non-negotiable.

Note: The base offer, or how much you’ll be paid for this project, is displayed in your local currency and is subject to exchange rates and taxes. If the displayed currency differs from your local currency, you can find the original currency price in the project payment details.