Through TikTok Content Suite, creator content relevant to brands for their ad campaigns can be discovered and authorized for use in ad campaigns.
Content Suite automatically surfaces high-quality creator videos to advertisers. There's no submission process. Simply continue creating great content about brands you love, and eligible videos may be shown to advertisers for potential use in campaigns.
Content Suite connects brands with creators to request ad authorization for high-quality videos. After a brand finds relevant creator content, they may use Content Suite to send out invitations for authorization. You may receive two types of authorization invitations:
Video-level authorization: Allows brands to use a specific video for 365 days.
Account-level authorization: Allows ongoing use until you turn it off in settings.
For videos that aren't actively in usage as paid ads, ads authorization can be toggled off via ad and account settings.
Open the TikTok app.
Go to the previously authorized video's settings.
Tap Ad settings.
Toggle off Ad authorization and tap Save to turn off authorization for the video.
Open the TikTok app.
Go to your profile.
Go to your TikTik Studio and tap Creator Marketplace.
Tap Profile on the top-right then tap Settings.
Toggle off Allow brands to use your posts to turn off the Spark Ads authorization.