Advertising on TikTok
TikTok accounts
Managing your Business Center
TikTok E-Commerce Partner Platforms
Developers
Create a campaign
Create an ad group
Creating ads in other TikTok tools
Consideration objectives
App promotion
Lead Generation
In-feed video
In-feed interactive
Non-feed placement
Interactive enhancements
Industry ad solutions
Ad auction optimization
Creative optimization
Creative partnerships
Smart+ Campaigns
App Measurement
Offline conversions
Web measurement
Insights and reporting
Shop Ads Measurement
Billing options
Billing management
Promotions, Ad Credits and Coupons
Troubleshooting billing and payment
Advertising Policies
Privacy practices and policies
Advertising on TikTok
The TikTok marketing platform
Advertising on TikTok Ads Manager
Promote on TikTok
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- About Promote on TikTok
- How to find Promote in-app and on web
- About Promote integration with TikTok Ads Manager
- How to integrate Promote with TikTok Ads Manager
- How to set up Promote for website visits and conversions
- How to set up Promote for lead generation
- How to set up Promote for product purchases
- How to set up Promote for Other messaging apps
- How to set up GMV Max in Promote
- How to set up GMV Pay in Promote
- Best practices for using Promote to drive customer interest and actions
- About multiple creatives in Promote campaigns
- How to Promote creator videos for your TikTok Shop
- How to promote Spark Ads in TikTok Business Center
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TikTok Business Suite
TikTok Beta Tester Program
Ad Assistant
About TikTok Event Builder
The TikTok Event Builder is a tool to setup up events and parameters on your website without coding. Event Builder can suggest events and parameters based on information on your web page. The tool analyzes your website's button text and elements to suggest relevant standard events and parameters. Additionally, you can manually add specific events by selecting buttons or URL keywords.
Benefits and features
Simplified Event and Parameter Setup: Easily configure standard website events like purchases and registrations; set up value, currency, content ID, and content type parameters without writing code.
Enhanced Measurement: Gain insights into user actions on your website, measure performance metrics, and optimize your campaigns for better results.
Key terms
Events: Events are actions taken on your website, like adding an item to a cart or making a purchase. Learn more.
Parameters: Parameters are additional details about those events, like the value of a purchase or a specific product ID, that can contribute to campaign performance. Learn more.
Next Steps
Ready to start creating events with the Event Builder? Check out our guide on how to use the TikTok Event Builder for step-by-step instructions. Explore our Help Center for additional resources on leveraging events and parameters to optimize your TikTok advertising campaigns.