About GMV Max campaigns in the Open collaboration page in Seller Center
If you have an active open collaboration with a creative affiliate or want to set up a new one, you can create a GMV Max campaign directly from the Open collaboration page on Seller Center.
Benefits of GMV Max campaign creation on the Open collaboration page
Entry convenience: A dedicated entry point for Open collaboration sellers simplifies the ad creation process.
Faster launch: Create GMV Max campaigns with just a few clicks, making it easy to get started.
Performance optimized: Intelligent-recommended ROI bids empower to optimize your campaigns' performance.
Key concepts
ROI Bid: Category-smart recommendations set the ROI bid, ensuring your campaigns are optimized for the best return.
Budget: Campaign budget is a default budget and the system will use ad account balance to control ad spending.
Campaign schedule: There is no end time for the campaigns.
Creative: Leverages all existing authorized affiliate videos, enhancing the effectiveness of your ads.
Eligibility: Products must not be running GMV Max campaigns.
You can adjust ad settings for ROI target, budget, and schedule through the Seller Center - Shop Ads tab or TikTok Ads Manager - GMV Max tab.
